General Sales Manager (New Car Dealership)

General Sales Manager (GSM) – Brooklyn, NY – Import Dealership

A well-established import dealership is seeking an experienced Automotive General Sales Manager (GSM) to bring fresh energy, new ideas, and a more progressive approach to its sales operations. This is an excellent opportunity for a motivated, hands-on sales leader to make a meaningful impact with a strong import brand, an established customer base, and significant room for growth.

The dealership has a solid foundation but needs a GSM who can modernize sales processes, create excitement on the showroom floor, and proactively drive business rather than waiting for customers to walk through the door. The General Manager and Dealer Principal are fully supportive of change and are looking for someone who can bring new strategies, enthusiasm, and accountability to help the store reach its full potential.

There is tremendous opportunity to grow both new and used vehicle sales, with strong manufacturer inventory support and the resources needed to succeed. The right candidate will be someone who isn't afraid to roll up their sleeves, get involved in deals, work alongside the sales team, and find creative ways to generate additional business.

Responsibilities

• Lead daily new and used vehicle sales operations, focusing on increasing sales volume, gross profit, and overall performance.
• Evaluate and improve existing sales processes, lead management, CRM utilization, and customer follow-up.
• Develop proactive strategies to drive showroom traffic, generate leads, and increase sales opportunities.
• Work hands-on with salespeople, assist with desking and closing deals, and conduct save-a-deal meetings.
• Maximize lease retention, service-to-sales opportunities, repeat customers, and referral business.
• Coach, motivate, and hold the sales team accountable to clear performance expectations.
• Implement modern sales and marketing strategies to improve lead conversion and customer engagement.
• Oversee new and used vehicle inventory, pricing, merchandising, and inventory turn.
• Work closely with the General Manager to establish sales goals, monitor KPIs, and execute growth strategies.

Qualifications

• Proven experience as a General Sales Manager or high-performing Sales Manager at a franchised new-car dealership.
• Strong desking, deal structuring, negotiation, and closing skills.
• Demonstrated success increasing vehicle sales volume and improving dealership performance.
• Proactive, energetic, and forward-thinking leadership style.
• Strong understanding of modern automotive retail sales processes, digital lead management, CRM systems, and marketing strategies.
• Ability to coach, develop, and motivate a sales team while maintaining accountability.
• Hands-on leader who leads by example and isn't afraid to get involved in day-to-day operations.
• Strong communication skills, integrity, and a stable track record in automotive retail management.

Experienced Automotive General Sales Managers and high-performing Sales Managers with a proven track record of driving growth within a franchised new car dealership are encouraged to apply. This is an excellent opportunity for someone looking to bring new ideas and energy to a dealership that is ready to embrace change.