Territory Sales Manager – East Coast Florida (Turf Equipment)

Territory Sales Manager – South Florida (Golf & Turf Equipment)

Location: South Florida (Territory-Based)

Company: Global Turf Equipment Sales & Rentals

About Global Turf Equipment

Global Turf Equipment is a leading distributor of golf course and sports turf equipment serving Florida, the Caribbean, and international markets. We represent industry-leading brands including Husqvarna, Jacobsen, Cushman, Bobcat, Trimax, Redexim, Smithco, and more.

We're an entrepreneurial, growth-focused organization committed to bringing innovative equipment solutions to the golf and turf industry, with a particular emphasis on the rapidly evolving world of autonomous mowing technology.

Position Overview

Global Turf Equipment is looking for a motivated, relationship-driven professional to help expand our presence across South Florida. We're particularly interested in connecting with Golf Course Superintendents, Assistant Superintendents, Equipment Managers, and experienced turf industry professionals who have a strong understanding of golf course operations, established industry relationships, and a natural ability to connect with customers.

This is an exciting opportunity for someone looking to transition from golf course operations into a sales career, or for an existing sales professional looking to represent an exceptional portfolio of equipment.

A primary focus of this position will be leading the adoption of Husqvarna autonomous mowing solutions throughout the territory, while developing opportunities across our full lineup of golf and turf equipment.

Prior equipment sales experience is a plus, but not required. We're looking for someone who knows the industry, understands the challenges our customers face, and has the personality and drive to succeed in sales.

Key Responsibilities

• Develop and grow relationships with golf course superintendents, directors of agronomy, equipment managers, and other turf industry professionals throughout South Florida.
• Lead the introduction and adoption of Husqvarna autonomous mowing technology, helping customers evaluate opportunities to improve efficiency, reduce labor demands, and modernize their maintenance operations.
• Identify and develop sales opportunities across Global Turf Equipment's full portfolio, including Jacobsen, Cushman, Bobcat, Trimax, Redexim, Smithco, and other leading manufacturers.
• Conduct customer visits, equipment demonstrations, and on-site evaluations to identify solutions that meet customer needs.
• Develop proposals, equipment recommendations, and fleet solutions tailored to individual operations.
• Build and maintain a strong sales pipeline while actively identifying new business opportunities.
• Work closely with our sales, service, parts, and operations teams to deliver an exceptional customer experience.
• Represent Global Turf Equipment at industry events, golf outings, trade shows, and customer meetings.

Qualifications

We're looking for industry experience and relationships first. Sales experience is secondary.

• Professional background in golf course maintenance, turf management, equipment management, or related equipment sales.
• Strong understanding of golf course operations, maintenance practices, and equipment applications.
• Established relationships within the South Florida golf and turf industry strongly preferred.
• Genuine interest in emerging technologies, particularly autonomous and robotic mowing solutions.
• Strong communication skills and the ability to build lasting customer relationships.
• Self-motivated, organized, and comfortable managing an independent, field-based territory.
• Willingness to learn new products, develop sales skills, and take ownership of territory growth.
• Previous sales experience is beneficial but not required.

Key Attributes for Success

• Industry Credibility: You understand the challenges golf course maintenance teams face because you've experienced them firsthand.
• Relationship Builder: You enjoy meeting people, developing connections, and earning trust.
• Technology-Minded: You're excited about the future of autonomous mowing and its potential to transform the industry.
• Entrepreneurial: You take initiative, recognize opportunities, and enjoy building something.
• Competitive & Driven: You're motivated by results and the opportunity to directly influence your earning potential.
• Solution-Oriented: You focus on helping customers solve problems rather than simply selling equipment.

Compensation & Benefits

• Competitive base salary plus performance-based commission
• Company vehicle or vehicle allowance
• Health benefits
• Paid time off
• Product training and ongoing manufacturer support
• Significant opportunity for professional growth and advancement

Why Join Global Turf Equipment?

Be at the forefront of the next major evolution in golf course maintenance.

Autonomous mowing technology is changing how golf courses manage labor, equipment, and maintenance operations. Global Turf Equipment is helping lead that transition, and we're looking for the right person to help accelerate adoption throughout South Florida.

You'll have the opportunity to represent some of the most respected brands in the industry, develop relationships with leading golf facilities, and build a rewarding career with a growing organization.

Whether you're an experienced sales professional or a Superintendent, Assistant Superintendent, or Equipment Manager who's always thought you might have a knack for sales, we'd welcome the conversation.