Product Marketing Lead

Ryght AI is a disruptor in the multi billion dollar clinical trial site analytics and activation industry. To identify and activate the very best clinics and hospitals globally,  Ryght has built AI Site Twins; digital replicas of over 330,000 sites worldwide, continuously updated by AI agents pulling in real-time data. 

Our platform lets clinical teams search and rank any of these sites, identify the best-fit doctors and specialists at each one, and launch AI-powered, multi-touchpoint outreach campaigns, turning what used to take months of manual coordination into days. Downstream, we accelerate  “study startup” - which include contract signing, budget negotiation, regulatory hurdles and site go-live, allowing those hospitals to get new treatments to patients faster, especially in areas like oncology and rare disease where speed to the right site and the right patient can change patient outcomes at scale. 

We work with some of the largest organizations in the industry, including Fortune 50 pharma and life sciences companies. We're a lean team gearing up for a self-service product launch in early 2027, and this hire will directly shape how we get there.

This is a high-ownership role: Ryght's Head of Marketing. You'll own how we position, launch, and grow our products, working directly with the founders, sales, and product rather than through layers of a marketing org.

There's no team to delegate to yet, so this role combines strategy with hands-on execution: you'll write the copy, run the campaigns, build the decks, and measure what's working yourself, bringing in contractors or agencies only where it makes sense. If you're used to directing a large team and handing off execution, this isn't the role for you.

• Own positioning, messaging, and value propositions across our product portfolio and buyer personas (sponsors, CROs, site and feasibility teams).
• Plan and lead go-to-market for new products and feature releases, from launch strategy through external communications and internal enablement.
• Partner with leadership on packaging and pricing, and validate both with customers and prospects.
• Plan, run, and measure account-based marketing (ABM) campaigns targeting named accounts, including Fortune 50 pharma, biotech sponsors, and CROs.
• Plan, run, and measure campaigns across digital, website, email, social, and events, and shift budget toward the channels that perform.
• Own our visibility in AI-driven search and research: SEO and increasingly AEO/GEO, using tools like Profound to track and improve how Ryght shows up in ChatGPT, Gemini, and other AI tools our buyers use to research vendors.
• Run A/B tests on messaging and track sign-up, conversion, and retention across the customer funnel.
• Manage HubSpot, including email campaigns, nurture sequences, and lead handoff to sales.
• Create sales enablement materials: pitch decks, one-pagers, case studies, white papers, and competitive battle cards.
• Build strategy for onboarding and education content that helps new users succeed with the product.
• Monitor competitors and market trends, and turn what you learn into clear talking points for the team.
• Bring customer feedback to product and design to inform the roadmap.

• 5+ years of product marketing experience, ideally in health tech, life sciences, or another technical, regulated B2B space.
• A proven record of building positioning and launching products from scratch at a startup, not just executing inside an established marketing org. No big-company-only candidates, please.
• Genuinely AI-first: you use Claude and other AI tools daily for research, writing, and analysis, and you're comfortable writing your own copy with AI as a collaborator, not an afterthought.
• Hands-on ABM experience: building target account lists, coordinating sales and marketing around them, and measuring what moves pipeline.
• Experience with AEO/GEO (tools like Profound or equivalent) and a point of view on how buyer research is shifting from search engines to AI tools.
• Strong analytical skills, with experience in campaign measurement, A/B testing, and funnel metrics.
• Hands-on HubSpot experience, including building campaigns, workflows, and reports.
• Excellent writing skills and the ability to explain technical, data-heavy products to non-technical audiences.
• Comfort setting strategy and executing it yourself in a lean, fast-moving environment. This is a team of six, and you'll be the only marketer for a while.
• Strong project management skills across multiple priorities and stakeholders.

• Experience as the first or only marketer on a team.
• Experience marketing clinical trial technology or services to sponsors and CROs.
• Experience launching a freemium or product-led growth offering.
• Design or video production skills.