Social Media Manager

Rustic & Main

Full-time | On-site in Huntersville, NC (Charlotte area)

Salary: $65,000 – $85,000, based on experience

Rustic & Main makes handcrafted, story-driven wedding and engagement rings in Huntersville, NC. The work is product, people, and craft — not content for content’s sake.

We are hiring someone to own our social channels (Instagram and Facebook). The goal is consistent, grounded content that shows the product, the makers, and the stories behind the rings. Entertainment is occasional. Selling the brand and the work is the point. You’ll work alongside an existing content and marketing team, with direct access to the workshop, product, and people who make the rings. When the team’s existing assets aren’t enough, you’ll be able to jump in and create your own photos and short video.

This is not a remote-first job. You will be in the building most days of the week. If you need most of the week at home, this is not the right seat.

• Own day-to-day social: plan and publish content across Instagram and Facebook that showcases the product, the makers, and the stories behind the rings.
• Build and run a simple content calendar with the existing content and marketing team (photography, video, product styling). You are not a one-person studio, and you are not just a scheduler.
• Write in the brand’s voice: clear, grounded, story-first. No corporate filler. No trend-chasing that doesn’t fit who we are.
• Interact with comments, messages, and the community in a way that feels human and points people toward the product when it makes sense.
• Find, contact, and sign influencers who fit the brand. Handle outreach, agreements, and coordination so the partnerships actually happen.
• Identify and pull strong user-generated content. Contact the creators, get the proper permissions and paperwork signed, and make sure we can legally use the content.
• Track what actually matters: reach is fine; traffic, saves, product clicks, and contribution to sales matter more. Report simply and regularly.
• Shoot and create content when needed — workshop, product, team — and pull from work the team already produces.
• Stay current on the platforms as tools for a product brand, not as a feed of whatever is popular this week.

• 3+ years running social media for a real brand, preferably product / e-commerce / artisan / jewelry / wedding / home goods — not only personal accounts or entertainment pages.
• Experience with both local and nationwide social media (campaigns, partnerships, or content that has worked at a regional and national level).
• Proven ability to plan and publish content that drives traffic, saves, product clicks, or sales.
• Strong Instagram and Facebook experience, including Stories/Reels when they serve the product.
• Experience engaging with comments and community, and comfort contacting and working with influencers or UGC creators (including getting permissions and paperwork handled).
• A writer who can make a ring, a material, or a person on the team interesting without sounding like an ad agency.
• Comfortable shooting and creating usable photos and short video when needed (does not have to be a professional photographer or videographer).
• Comfortable on-site most days, around product and people.
• Organized enough to run a calendar, hit a cadence, manage outreach and paperwork, and not need to be chased.
• Discernment. You can tell the difference between a trend that fits this brand and a trend that would make us look like everybody else.

• Not a “grow followers at all costs” role.
• Not a TikTok-first or trend-first role.
• Not a corporate brand job with layers of approval and brand decks.
• Not a mostly-remote job with the option to come in sometimes.

• Paid time off (PTO) and paid holidays.
• Generous employee discounts on handcrafted rings and jewelry.

Send:

• Your resume
• Links to social accounts you have actually managed
• A short note (half a page or less) on one social result you’re proud of — what you did and what happened

Rustic & Main is based in Huntersville, NC. We are a USA-made, story-driven jewelry company. We care about craftsmanship, marriage, honest work, and the people who make and wear these rings.

Experience: Social media: 3 years (Preferred); Local and nationwide social media experience (Preferred)

Language: English (Required)

Ability to Commute: Huntersville, NC 28078 (Required)

Work Location: On-site most days of the week.