Director of Marketing

Position Summary:

The Director of Marketing leads ATC's statewide marketing and communications, with primary accountability for audience acquisition, brand, marketing campaigns, and institutional visibility across the Phoenix/Tempe and Tucson markets.

Reporting to the Executive Director, the Director sets marketing strategy, leads the Marketing team (the Creative & Brand Manager and Marketing Coordinator) and outside consultants, and participates in executive leadership and organizational planning.

This is both a strategic and hands-on role. The Director sets direction while staying directly involved in building campaigns, shaping messaging, writing copy, and analyzing results.

The Director works in close partnership with the Director of Patron Services, who leads ticket sales operations, subscription renewals, patron retention, and patron experience. Together, Marketing and Patron Services drive ATC's earned revenue and audience growth.

The Director will evaluate the department's current structure, staffing, systems, and external partnerships, and build a sustainable marketing operation that supports ATC's evolving needs. The Director will join ATC as it approaches its 60th Anniversary Season, a milestone that offers a major opportunity to grow audiences and raise ATC’s profile across Arizona.

One Statewide Team:

ATC operates as one statewide team serving audiences in both Phoenix and Tucson. While each position has primary areas and locations of responsibility, all team members are expected to collaborate across departments and across locations, support one another during planned and unplanned personnel absences and facility changes, document key workflows, and contribute to the overall success of the department and organization. Flexibility, teamwork, and a willingness to support evolving organizational needs are essential to success at ATC.

About Arizona Theatre Company: 

Founded in 1966, Arizona Theatre Company (ATC) is Arizona’s only LORT (League of Resident Theatres) professional nonprofit regional theatre and the Official Arizona State Theatre. Nationally recognized for artistic excellence, ATC uniquely operates in both Phoenix/Tempe and Tucson.

All shows originate in Tucson, built in ATC's off-campus shops, and rehearsed and opened at the historic 635-seat Temple of Music and Art. In Phoenix/Tempe, ATC is the Home Company at the 550-seat Tempe Center for the Arts. ATC produces a five-show season, as well as developmental programming, and will celebrate its 60th anniversary in the 2027/2028 Season.

ATC's mission is to create world-class theatre that explores what it means to be alive today, sparking empathy, curiosity, and joy while bringing communities together. Through mainstage productions, education programs, and community engagement, ATC serves more than 200,000 people annually. ATC's annual budget is approximately $9.8 million, supported by contributed income (51%) and earned revenue (49%).

Essential Duties & Responsibilities:

Strategy & Campaigns

·      Develop and lead ATC's marketing and communications strategy, with annual and long-term priorities tied to earned revenue, audience growth, and visibility.

·      Lead integrated campaigns for productions, the subscription season, and special events across digital, print, email, social, and advertising, contributing directly through creative direction, messaging, and copywriting.

·      Grow new audiences in both markets, using audience data, sales trends, and campaign results to guide decisions and respond quickly to sales opportunities and challenges.

·      Oversee brand, website, digital marketing, advertising, and public relations, and create messaging that captures ATC's artistic vision.

Team Leadership

·      Directly supervise the Marketing Coordinator, Creative & Brand Manager, and outside consultants and agencies, setting goals and providing coaching and feedback.

·      Evaluate department structure, staffing, systems, and partners, and build clear roles and workflows for a sustainable operation.

Collaboration

•        Partner with the Director of Patron Services on renewals, retention, and group sales, sharing audience data and insights, and join regular earned revenue check-ins with the Executive Director.

•        Work with Development, Artistic, Education, and Production to align messaging and accurately represent ATC's programming, and strengthen relationships with community partners in both markets.

Financial & Executive Leadership

•        Develop and manage the marketing budget, tracking campaign performance and return on investment.

•        Contribute to earned revenue projections and annual pricing recommendations with the Executive Director, CFO, and Director of Patron Services.

•        Serve as an officer of ATC, participating in organizational planning, reporting to the Board, and working with its Marketing Committee.

•        Lead ATC’s community outreach presence, including festivals and community events, represent ATC in industry settings, and support other duties as assigned.

How Success Will Be Measured:

•        Audience Growth: Increase in new-to-file patrons, first-time attendees, and market reach across Phoenix/Tempe and Tucson.

•        Earned Revenue Contribution: Marketing's contribution to single-ticket and subscription revenue goals, in partnership with Patron Services.

•        Marketing Effectiveness: Campaign performance, conversion, and return on marketing investment.

•        Brand & Visibility: Stronger awareness, media presence, community engagement, and consistent institutional messaging.

•        Department Effectiveness: Strong team performance, clear roles, efficient workflows, and effective management of external partners.

Qualifications: 

Experience 

•        Five or more years of progressively responsible experience in marketing, communications, or audience development, including at least three years managing staff.

•        A track record of marketing strategies that produced measurable audience or revenue growth.

•        Experience managing marketing budgets, advertising campaigns, and external agencies or consultants.

•        Experience with digital marketing, CRM systems, audience segmentation, and marketing analytics.

•        Demonstrated ability to lead a team while staying directly engaged in campaign development and execution.

Preferred

•        Marketing leadership experience in theatre, performing arts, or another ticketed cultural organization.

•        Experience with subscription-based revenue models.

•        Familiarity with Spektrix, Dotdigital, or comparable platforms.

•        Experience working with nonprofit boards or board committees.

Skills & Attributes 

•        Strategic thinking that translates organizational goals into actionable marketing plans.

•        Excellent writing, editorial judgment, and communication skills.

•        Strong analytical skills and comfort using data to guide decisions.

•        Proven ability to lead, coach, and develop a team.

•        Sound financial judgment.

•        Creativity, adaptability, and a willingness to contribute directly to the work.

•        Comfort working across two cities with a geographically distributed team.

•        Integrity, professionalism, and a collaborative work style.

•        Alignment with ATC's mission and values and a commitment to an inclusive, respectful, and equitable workplace.

Schedule & Work Environment:

•        Hybrid work environment, in the office Tuesday through Thursday.

•        Travel to Tucson one to two times per month, with more during openings and events.

•        Evening and weekend work required periodically for performances, opening nights, and special events.

Application Procedure: 

Arizona Theatre Company is an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis, including race, color, age, sex, sexual orientation, religion, disability, or national origin.