Social Media Growth Manager

About the Company

Launched in January 2026, 'ndulge is the first high-protein ice cream bar brand to achieve national retail distribution in the United States. You can find us in the ice cream aisle at 6,500+ stores nationwide, including Target, Sprouts, HEB, Meijer, Albertsons, Safeway, Kroger, and more.

Our mission is simple: be your everyday protein indulgence. Every bar packs 10g of protein, 110 to 160 calories, and 4g of sugar, with craveable mix-ins in every bite. It's the dessert you crave with the macros to support your goals.

We are a lean, fast-moving team building a category-defining brand, and social is where that brand comes to life. We're hiring the person who will own it.

About the Role

The Social Media Growth Manager owns every piece of organic content that goes out on 'ndulge's social channels. This is a hands-on role for a content strategist who also executes: you set the growth strategy, you create the content, you live in the edit, and read the results.

You'll pull together content from across the team, our creators, and our content shoots, shape it into a channel that stops the scroll, turn followers into buyers at shelf, and exponentially grow our community online. We need someone who has built a fitness or better-for-you CPG brand's social presence from zero, not someone who inherited a channel that was already working.

What You'll Own

• Growth strategy: Build and run the organic social growth strategy across Instagram, TikTok, YouTube Shorts, Facebook, LinkedIn, and emerging platforms, with clear targets for followers, reach, engagement, saves, and shares.
• Content strategy: Define content pillars, formats, series, and posting cadence that fit 'ndulge's brand voice and our fitness and wellness audience.
• Creation and editing: Shoot, cut, and edit short-form video frequently. Turn raw footage from the team, creators, and shoots into finished, platform-native content that drives engagement.
• Publishing: Own the content calendar and post every piece of organic content across all channels, on time and on brand.
• Copy: Write every caption, hook, on-screen text, and all text in the 'ndulge brand voice.
• Content pipeline: Organize, request, and manage content from internal teams, ambassadors, creators, and UGC so there is always a backlog ready to go.
• Trends: Spot trends, sounds, and formats early and move on them within hours to strike while the iron is hot.
• Analytics: Track performance weekly, report what worked and why, and use the data to shape what we post next.
• Retail support: Build social moments around store launches, new flavors, and retailer programs to drive trial at shelf and cultural relevance.
• Technology Utilization: Own the use and execution of the latest AI tools for content creation, content insights, analytic dashboards, workflows, and everything in between.

Qualifications

• 5+ years of hands-on social media experience, with a track record of growing a fitness or better-for-you CPG brand's organic channels from the ground up
• Examples of accounts you personally grew, with the numbers to show for it
• Expert short-form video editor (CapCut, Premiere Pro, or similar), comfortable shooting on a phone or camera as needed
• Advanced experience with learning and utilizing the latest technology and insights to streamline creation and innovation (AI tools, AI workflows, learning new softwares)
• Deep, native fluency in Instagram and TikTok: algorithms, formats, culture, and what makes people stop and engage
• Comfortable being on camera as needed and directing talent for content creation
• Strong content strategist who can build a plan and execute it personally, every day
• Sharp copywriter with an instinct for hooks, humor, and brand voice
• Data-driven: you know your saves, shares, watch time, and follower growth, and you act on them
• Familiarity with social scheduling, listening, and analytics tools
• Highly organized and able to run a content pipeline with many contributors and fast deadlines
• A genuine connection to fitness, health, and wellness culture to understand the community we want to connect with
• Comfortable owning a channel with autonomy in a small, fast-moving company

Nice to Have

• Experience in food and beverage or frozen
• Comfortable appearing on camera
• Graphic design skills (Adobe Creative Suite, Canva, AI Tools)
• Experience supporting CPG/retail launches through social media and content planning