Paid Social Strategist

About Us

Original Form® is an independent creative and marketing studio that helps brands evolve into what they’re meant to be without losing who they are.

Position Summary

The Paid Social Strategist is a thought leader who defines and executes the vision for how paid social supports client business objectives, analyzing performance, and guiding teams to deliver. They are responsible for strategizing and implementing paid social media ad campaigns on Meta (Facebook and Instagram), TikTok, X, Pinterest, Snapchat and Nextdoor. The ideal candidate understands the unique role that creative and social plays in marketing and advertising campaigns. The Paid Social Strategist knows the components they need to maximize results for performance based campaigns and goals, and also how to communicate and collaborate with clients and partners to realize campaign success.

What You’ll Do

• Execute paid social campaigns on Meta, TikTok, X, Pinterest, Snapchat and Nextdoor
• Oversee platform partnerships, channel testing and innovation
• Manage and optimize campaigns to ensure high-quality execution across accounts
• Drive audience segmentation and messaging development across key accounts
• Provide guidance on team resourcing and strategic priorities
• Support existing client relationships by identifying growth opportunities
• Contribute to thought leadership, pitching, and positioning paid social as a key channel
• Define paid social strategies that connect medial to client-facing business metrics
• Collaborate with creative leaders to inform and guide the creative development process
• Lead client-facing conversations directly and with confidence
• Translate campaign results into meaningful and digestible insights
• Create and package tracking pixels for implementation on website
• Track ad bids and budgets to maintain pacing and benchmarks
• A/B test ad copy and creative to determine what’s working

Who You Are

• A team player who is self-motivated, enthusiastic, and customer-centric
• Strategic and analytical, with strong storytelling capabilities
• Confident in client-facing conversations and presentations
• Able to advise clients and internal partners with a focus on business impact
• Passionate about quality, accuracy, and innovation
• Able to manage negative situations and effectively communicate creative resolutions
• Long-term thinker who can see the big picture while executing at detail level
• Able to translate complex data into actionable strategies
• Collaborative with creative leaders to inform and guide
• Strong advocate for innovation and thought leadership
• Able to stay organized and on track with the details of numerous campaigns, clients, and responsibilities 
• Flexible, adaptable and able to function effectively under pressure and maintain a professional manner and appearance at all times

What You’ll Need

• 6 to 8 years’ of relevant experience in a fast paced agency or brand environment
• Experience developing, executing, and optimizing paid social media advertising campaigns
• A deep understanding of and passion for social media
• Expertise in campaign strategy, planning, targeting, and optimization
• In-depth knowledge of Facebook, Instagram, TikTok, X, Pinterest Snapchat, Nextdoor (platform certifications a bonus, ie. Meta Blueprint)
• Strong data analysis capabilities and cross-functional collaboration
• Experience with digital measurement tools (Google Analytics, Google Tag Manager, etc)
• Proven track record of growing client accounts
• Proficient in balancing and adhering to strict budgets with multiple line items
• Experience advising clients and internal partners with authority
• Bachelor’s Degree in related field (advertising, marketing, communications, etc)
• Experience managing multiple business pages and ad accounts on social media
• Excellent writing and meticulous proofreading skills; strong attention to detail
• Measured skills in Google Docs Editors, Microsoft Office suite and pivot tables

What We Offer

• Competitive benefits and plans (medical, dental, vision, 401k)
• Unlimited PTO
• Annual bonus and additional performance-based incentives
• Annual company retreat
• Monthly stipend
• Work locally from our San Diego office or remotely from anywhere in the US 
• Ability to contribute to passion projects that align with company values
• Continued education and training to expand knowledge in your role
• Opportunities for leadership development and growth
• A boutique agency dynamic with a diverse range of cultures and perspectives