Marketing Director

ABOUT EDITS

EdITS (Educational and Industrial Testing Service) is a leading provider of career guidance assessments worldwide. We are a small team focused on delivering reliable and accurate psychological instruments. Our team cultivates a highly collaborative work environment, and our small size allows for a relatively flat organizational structure. Our ultimate goal is to expand the reach of our products to job-seekers everywhere.

THE OPPORTUNITY

Join our small, growing team to deliver our research-backed assessments directly to

individuals with a new career exploration platform. Until now, we have adopted a B2B strategy, selling our tools to industry professionals and institutions, who then administer them to their own clients. We are currently developing a new direct-to-consumer product designed to reach individual job seekers, students, and anyone else looking to make a career change. You will directly oversee all marketing operations and public-facing aspects of EdITS. We need your help to shape this product launch!

WHAT YOU'LL DO

• Build and run a product launch and growth plan, with clear goals for sign-ups, conversion, and customer acquisition cost.
• Manage paid campaigns on [Google / Meta / other] and shift budget based on conversion rate and other metrics
• Create and optimize SEO-driven content that helps people at career crossroads, including blog posts, landing pages, and email marketing campaigns
• Run social channels and explore partnerships with educators, career counselors, and community organizations
• Support promotions and campaigns for our existing B2B product line
• Occasionally support the sales team during periods of high call volumes or absences

WHAT WE'RE LOOKING FOR

• 2+ years of marketing experience, ideally in e-commerce, SaaS, education, or direct-to-consumer
• Bachelor’s degree in marketing or a similar field preferred
• Hands-on experience with at least two of: paid ads, email marketing, SEO, content strategy
• Comfort with leveraging analytics and data-driven decision making
• Strong attention to detail and writing skills
• Ability to work independently within a small but supportive company
• Curiosity about careers, education, or psychology
• A desire to grow: this role can expand as the product does
• Be ready to walk us through a past campaign, including spend, targeting, results, and what you changed

NICE TO HAVE

• Experience with Squarespace or a similar e-commerce platform
• Familiarity with Mailchimp and Google Analytics

COMPENSATION AND BENEFITS

• $80,000 to $120,000 per year, depending on experience
• Health insurance
• 401(k)
• Accrued Sick Leave and PTO

LOCATION AND ELIGIBILITY

• Hybrid or on-site in San Diego, CA.
• Applicants must be authorized to work in the United States.

• Your resume
• A brief (1-3 page) sample and/or description of a previous marketing campaign

EdITS is an equal opportunity employer.