About this opportunity
Real Living Productions | Remote, United States
Position Level: Mid-to-Senior Level
Employment Type: 30-30 Hr Per Week
Location: Remote, United States Only
Industry: Luxury Real Estate, Resort Development, Hospitality & Digital Marketing
Real Living Productions (RLP) is an award-winning marketing agency specializing in luxury real estate, resort developments, branded residences, private clubs, and hospitality destinations throughout the United States, Caribbean, and Latin America.
With a track record of supporting more than $3 billion in real estate sales, RLP combines innovative marketing strategies, creative storytelling, advanced lead generation, and data-driven decision-making to help developers and sales teams achieve measurable results.
We are seeking an experienced Marketing Performance and Data Analyst to join our team and play an important role in evaluating marketing effectiveness, improving campaign performance, and connecting marketing investments to real estate sales results.
Position OverviewThe Marketing Performance and Data Analyst is a mid-to-senior-level position responsible for analyzing the effectiveness of digital marketing campaigns, evaluating lead generation performance, and identifying opportunities to improve prospect-to-buyer conversions.
This role requires someone who is exceptionally capable of extracting, organizing, interpreting, and presenting data from multiple marketing platforms, analytics tools, and Customer Relationship Management (CRM) systems.
We are not simply looking for someone who can pull data and produce reports. We are looking for someone who understands what the data is telling us, can identify opportunities and problems, and confidently recommend strategies that improve marketing performance and generate real estate sales.
The ideal candidate combines strong technical analytical skills with strategic thinking, excellent communication abilities, and the confidence to work directly with real estate developers, sales executives, and marketing teams.
This individual must be a proactive, independent professional who thrives in a remote work environment and takes ownership of their responsibilities.
Marketing Performance Analysis & Optimization
- Extract, consolidate, and analyze data from Google Analytics 4 (GA4), Google Ads, Looker Studio (formerly Google Data Studio), CRM platforms, and other digital marketing systems.
- Evaluate the effectiveness of paid search, display advertising, programmatic advertising, retargeting, geofencing, email marketing, and other lead generation channels.
- Determine which campaigns are generating traffic, qualified prospects, sales opportunities, and actual real estate purchases.
- Analyze key performance indicators (KPIs), including cost per lead, cost per qualified lead, conversion rates, customer acquisition costs, and marketing return on investment.
- Identify opportunities to improve campaign targeting, marketing budgets, lead quality, and conversion performance.
- Monitor performance across multiple real estate developments, geographic markets, and audiencesegments.
- Proactively identify unusual trends, inconsistencies, underperforming campaigns, and unexpected changes in marketing data.
- Analyze prospect and sales activity using CRM platforms, including Salesforce, Zoho CRM, HubSpot, Lasso, Follow Up Boss, and other real estate CRM systems.
- Track prospects throughout the sales funnel, from initial inquiry to qualified lead, sales appointment, contract, and closing.
- Evaluate lead quality, sales team follow-up activity, prospect engagement, and conversion rates.
- Identify where qualified prospects may be dropping out of the sales process and recommend improvements.
- Connect marketing campaign performance with CRM data to understand which marketing investments contribute to actual sales.
- Identify inconsistencies between marketing platform reporting and CRM sales records.
- Work with sales teams to improve lead attribution, data accuracy, and reporting standards.
- Develop and maintain comprehensive marketing performance dashboards using Looker Studio and other reporting platforms.
- Prepare weekly, monthly, and quarterly performance reports for clients and internal teams.
- Present data in a clear, concise, and visually understandable format.
- Identify meaningful trends and translate complex analytics into practical business recommendations.
- Develop performance benchmarks and monitor progress against established marketing and sales objectives.
- Recommend improvements to reporting systems, data collection processes, and performance measurement.
- Ensure reporting accuracy and consistency across multiple client accounts.
- Utilize AI-powered tools such as ChatGPT, Gemini, Claude, and other analytical technologies to improve data analysis and reporting efficiency.
- Apply AI tools to identify patterns, anomalies, emerging trends, and opportunities within marketing and sales data.
- Explore predictive analytics and forecasting techniques to evaluate potential campaign outcomes.
- Identify opportunities to automate recurring reporting and analytical processes.
- Validate AI-generated findings against reliable source data.
- Communicate regularly, often daily, with real estate developers, sales directors, marketing executives, and internal account management teams.
- Participate in client meetings and confidently present marketing performance findings.
- Explain campaign performance, lead quality, sales conversion trends, and opportunities for improvement.
- Provide thoughtful, data-supported recommendations regarding marketing budgets, campaign strategies, and sales funnel performance.
- Proactively identify issues or unusual patterns in data and bring them to the attention of appropriate stakeholders.
- Collaborate with RLP's advertising, CRM, creative, and account management teams to implement performance improvements.
- Serve as a knowledgeable and trusted resource for clients seeking to understand how marketing activities contribute to real estate sales.
- 5+ years of professional experience in marketing analytics, digital advertising performance, business intelligence, or sales performance analysis.
- Advanced proficiency with Google Analytics 4, Google Ads reporting, and Looker Studio.
- Strong working knowledge of CRM platforms, particularly Salesforce, Zoho CRM, HubSpot, and/or Lasso.
- Exceptional ability to extract, manipulate, reconcile, and interpret complex data sets.
- Advanced proficiency in Microsoft Excel and/or Google Sheets, including pivot tables, formulas, and analytical reporting.
- Strong understanding of digital marketing KPIs, campaign attribution, conversion tracking, and lead generation performance.
- Demonstrated experience connecting marketing performance to sales outcomes and revenue opportunities.
- Ability to independently identify data anomalies, investigate inconsistencies, and recommend corrective actions.
- Experience using artificial intelligence tools to support data analysis, reporting, and business intelligence.
- Strong analytical thinking, problem-solving skills, and attention to detail.
- Excellent verbal communication and presentation skills, particularly when communicating with senior executives and clients.
- Ability to manage multiple client accounts, competing priorities, and reporting deadlines.
- Proven ability to work independently, take initiative, and operate effectively in a remote environment.
- Must be located in the United States and authorized to work in the United States.
- Experience in luxury real estate, resort development, residential communities, branded residences, or hospitality marketing.
- Previous experience working at a digital marketing or advertising agency.
- Familiarity with real estate lead generation, sales cycles, buyer qualification, and prospect nurturing.
- Experience with Google Tag Manager, conversion tracking, UTM parameters, and cross-platform marketing attribution.
- Experience integrating CRM systems with digital marketing platforms.
- Understanding of marketing automation, lead nurturing, and CRM workflow management.
- Experience analyzing high-value transactions with extended sales cycles, particularly luxury real estate purchases.
The ideal Marketing Performance and Data Analyst is an experienced analytical professional who combines technical expertise with curiosity, sound business judgment, and strong communication skills.
This individual does not simply accept reports at face value. They investigate unusual findings, question inconsistencies, and look beyond surface-level metrics to understand what is actually driving marketing performance.
They recognize that generating hundreds of leads does not necessarily mean a campaign is successful. They understand the importance of identifying qualified buyers, tracking prospect engagement, and determining which marketing investments contribute to sales.
They are comfortable presenting findings to a developer, discussing sales performance with a sales director, and recommending campaign adjustments to an internal marketing team.
Above all, this person is a self-starter who takes ownership of the data, anticipates questions before they are asked, and proactively identifies opportunities to improve results.
Candidates are encouraged to provide examples of dashboards, analytical reports, or data-driven recommendations they have developed that resulted in measurable improvements in marketing or sales performance.
Real Living Productions
www.RealLivingProductions.com
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