Director of Leasing & Marketing

Director of Leasing & Marketing

Ramani Group | New Jersey | Full-Time, On-Site

About Ramani Group

Ramani Group is a full-service real estate development, construction, and property management company with a growing portfolio of multifamily communities throughout New Jersey. We are seeking an experienced Director of Leasing & Marketing to lead leasing strategy, marketing execution, and team performance across new developments and operating properties.

This position requires a strong leader with deep knowledge of the Union County multifamily rental market, an active New Jersey real estate broker’s license, and fluency in English and Spanish.

The Opportunity

You will take ownership of leasing and marketing performance—from positioning new communities and launching lease-up campaigns to improving occupancy and resident retention. The ideal candidate combines local market expertise, strong sales instincts, creative marketing skills, and the ability to build and hold teams accountable.

Key Responsibilities

• Lead leasing and marketing strategies across the company’s multifamily portfolio, including new construction lease-ups and established communities.
• Recruit, train, supervise, and motivate leasing teams; establish clear goals and accountability for results.
• Develop property-specific lease-up plans, marketing budgets, occupancy targets, and leasing forecasts.
• Monitor Union County and surrounding markets, including competing properties, rental rates, concessions, availability, and renter demand.
• Recommend rents, concessions, and renewal strategies in coordination with ownership and property management.
• Direct digital advertising, property websites, listing platforms, social media, branding, signage, photography, and promotional campaigns.
• Manage marketing agencies, advertising vendors, and listing partners, measuring lead quality, conversion rates, and cost per lease.
• Establish consistent standards for prospect follow-up, property tours, applications, and the overall leasing experience.
• Build relationships with local employers, brokers, community organizations, and referral partners.
• Work closely with construction and property management teams to coordinate preleasing, unit availability, and move-ins.
• Support resident retention through effective renewal campaigns and clear communication.
• Provide ownership with regular reporting on leasing activity, occupancy, marketing spend, and recommended improvements.
• Maintain consistent leasing practices aligned with applicable fair housing requirements and company policies.

Required Qualifications

• Active New Jersey real estate broker’s license.
• Fluent in English and Spanish, with strong verbal and written communication skills in both languages.
• At least 7 years of relevant real estate experience, including substantial experience in multifamily leasing and marketing.
• At least 3 years of experience leading leasing, sales, or real estate marketing teams.
• Demonstrated knowledge of the Union County multifamily market, including rental competition, pricing, concessions, and local demand.
• Proven success managing multifamily lease-ups and delivering measurable leasing results.
• Strong real estate marketing background, including digital campaigns, lead generation, branding, and budget management.
• Ability to analyze leasing reports and market data and turn findings into practical action.
• Experience with property management software, leasing CRM systems, and marketing analytics.
• Strong organizational skills and the ability to oversee multiple properties and priorities.
• Willingness to travel between properties and attend occasional evening or weekend leasing events.

Preferred Qualifications

• Experience with luxury apartments, mixed-use developments, and new construction communities.
• Familiarity with Union County communities such as Roselle, Elizabeth, Union, Linden, Cranford, Westfield, and Plainfield.
• Experience with affordable or workforce housing leasing.
• Bachelor’s degree in marketing, business, real estate, or a related field preferred.

What Success Looks Like

Strong leasing velocity, achievement of occupancy and revenue goals, effective marketing spending, disciplined prospect follow-up, and a well-trained team that delivers a professional resident experience.

Compensation & Benefits

Base salary range: TBD

Performance incentive: TBD

Benefits: TBD

Include the number of units or communities you have overseen, relevant lease-up results, Union County market experience, and your New Jersey broker’s license status.

• Ramani Group is an equal opportunity employer.