Social Media Specialist (Instagram & Short-Form Video)

Hi, I’m John. I run Two-Brain Business. We’re the biggest mentorship company for gym owners in the world.

I'm hiring someone to run my personal Instagram along with our brand account: content strategy, filming, video editing and copywriting.

Here’s how we work:

All of our content starts in two places: our YouTube channel and our weekly client trainings.

Your job is to take that raw material and turn it into ideas and formats that work on Instagram (reels, carousels, stories and other short-form social content).

You won't do it alone. Our marketing team is a Head of Media and a Content Director, and you'll work closely with both to set social media strategy, plan the content calendar and get feedback.

We batch filming into preset content days (video production and on-site shooting).

These happen on-site in Jupiter, Florida. You'll need to be on site for those days.

Everything else can be done from anywhere.

Here's the honest version of the job:

This role succeeds or fails on the content days.

We need someone who can show up with a well-thought-out plan and make the most of every minute I can dedicate to content.

The job also includes admin stuff: scheduling, posting, ManyChat DM automations, tracking analytics and engagement, replying to comments, etc.

Success for us is lead generation: the number of conversations we start with gym owners, not our follower count.

You'll travel for our annual Two-Brain Summit and possibly other quarterly events.

Reasons you should not take this job:

I move fast, and can change my mind. The role will evolve. If you are inflexible, you'll be miserable.

You do not like receiving honest and direct feedback.

You’re applying because “you really like fitness.” We work with gym owners, but what we do is business coaching. This is B2B social media marketing.



Details:

This is a full time W-2 position. The role requires being on-site in Jupiter at least 1 day per week. Compensation is up to $5,000 a month depending on experience. 
 

Your experience:

You've grown an Instagram account before. 

You can edit vertical reels in Premiere Pro, CapCut, Instagram Edits or similar video editing software. Green screen, clip assembly, captions, etc.



Your copywriting (captions and carousels) is clean enough that nobody has to fix it before it posts. 



You know ManyChat. 



And you live close enough to Jupiter that being on site for 1-2 filming days per week is not an issue.

Send:

1. Your resume.

2. The Instagram handle(s) you've grown.

3. A short case study. What did you do to grow it, and what would you do with ours?

4. An audit of @twobrainbusiness from June 2026 to now. What's working, what isn't and one thing you'd change.

5. A reel concept. Here's a clip (https://www.instagram.com/reel/DbBarlQta8e/) we made from a recent podcast episode (https://youtu.be/AmmNwMzF1Sg). We want to stop clipping long-form into shorts and start making original reels. What would you have made to promote this episode instead, and why does it beat the clip?


6. Links to three or more Instagram reels you personally edited. Bonus if you filmed them too. 

Bullet points are fine for all of it. I care about how you think, not how it's formatted.