Senior Account Executive

About the Company

We believe every child deserves access to a high-quality public education and that families deserve trustworthy choices. Larson Communications is a strategic communications firm partnering with education reform organizations, public school systems, charter school networks and aligned nonprofits to strengthen options for families and improve outcomes for students nationwide.

About the Role

Client Value is our North Star. It’s why we’re here.

The Senior Account Executive (SAE) is a senior client-facing role responsible for leading media relations and advancing proactive storytelling that delivers sustained visibility and measurable results for clients. In this role, you translate communications strategy into sequenced action, generate a consistent cadence of high-impact media placements and sustain narrative momentum across national and regional outlets.

You serve as a trusted advisor to clients and act as a multiplier for the team by mentoring Account Executives and Associates while elevating the quality, pace and impact of the work. The ideal candidate stays curious and observant about the news cycle, experimenting with new angles to identify timely opportunities for coverage and shape compelling storylines tied to broader trends, breaking news and client priorities. Through disciplined execution, collaboration and deep media relationships, the SAE ensures clients' stories reach the audiences that matter most and contribute to long-term strategic outcomes.

Why Larson

You'll work on high-stakes national campaigns with clients doing meaningful work in education. You'll have direct access to senior leadership, real ownership over accounts from day one and a clear path to growth as the firm expands. Our team is fully remote with members across five regions, and we invest in the professional development of everyone who joins us.

How We Work

• 100% remote
• 10–20% travel for in-person team meetings, retreats, conferences and client engagements.
• Collaborative, mission-driven culture with a team-first mindset.

Responsibilities

• Own primary day-to-day leadership for assigned clients, serving as the main point of accountability for results, experience and momentum.
• Lead media relations strategy and execution, driving a consistent cadence of high-impact placements across local, regional and national outlets, including identifying breaking news, trend stories and newsjacking opportunities.
• Develop and execute narrative arcs and storylines that generate sustained media coverage over time rather than one-off placements.
• Build and maintain strong working relationships with reporters, editors and producers across relevant beats, including policy, politics, business and education.
• Secure placements in influential outlets including national publications, policy media and multi-syndicate platforms that expand reach and visibility.
• Build and maintain strong relationships with reporters, editors and producers across policy, politics, business and education beats.
• Provide strategic counsel and shape messaging for clients, including drafting thought leadership content and overseeing communications materials such as press releases, pitches, fact sheets and talking points.
• Coordinate and mentor Account Executives and Associates, ensuring clarity of roles, strong execution and consistent quality.
• Track media placements and narrative momentum, identifying risks or performance issues early and taking corrective action.
• Contribute to business development by supporting proposals, pitches and relationship-building efforts.
• Stay current on public relations trends, media dynamics and the education landscape, applying insights to strengthen client strategy and execution.
• Represent Larson Communications as a senior ambassador with professionalism, credibility and a team-first mindset in client, media and professional settings.

Qualifications

• 5+ years of professional experience in public relations, communications or public policy with significant responsibility for media relations and client leadership.
• Demonstrated success pitching reporters and securing consistent media placements across national, local and regional outlets.
• A curious, observant approach to news and current events, with a demonstrated ability to spot and test compelling story angles tied to trends and client priorities.
• Proven track record of generating sustained media coverage through narrative arcs and proactive storytelling rather than one-off placements.
• Experience serving as a primary client lead and providing strategic counsel.
• Proven ability to coordinate teams, mentor junior staff and drive strong execution across accounts.
• Strong, adaptable writing skills for press releases, pitches and media-facing communications.
• Bachelor's degree in journalism, public relations, communications, public policy or a related field, or equivalent professional experience.

Preferred Skills

• Experience securing placements in national or multi-syndicate publications.
• Experience working with charter schools, public school systems or education reform organizations.
• Experience pitching across multiple beats including policy, politics, business, education or general news.
• Experience supporting integrated communications campaigns that combine media relations with digital and social amplification.
• Familiarity with tools such as Asana, Microsoft Office Suite, Adobe Creative Suite and media databases.

Pay Range and Compensation Package

• Salary range: $56,500–$85,000, based on experience, qualifications, organizational equity and budget.
• Comprehensive benefits including medical, dental, vision, mental health and life insurance.
• 401(k) with matching contribution.
• Professional development opportunities.
• Flexible vacation and sick time.
• Paid company holidays.

Equal Opportunity Statement

Larson Communications welcomes applicants of all backgrounds with unique perspectives who align with our mission, values and standards and who are ready to take ownership and deliver results that matter.