Product Marketing Manager - Toy Industry

Are you an experienced product marketing guru with a passion for toys and kids' apparel? We have an exciting opportunity for a Product Marketing Manager to join our leading CPG client!

In this role, you'll manage toy brands from start to finish. From roadmapping to line planning, research, and sell-through analysis, you will be at the forefront of driving our client's success. Not only will you be working with big box companies and retail brands, but there is also potential to expand into other categories, such as kids' apparel.

As a Product Marketing Manager, you will collaborate closely with the sales team, providing them with direction on briefs for industrial design. Your expertise will inform price points and features, ensuring that products are market-ready and competitive. Additionally, you will play a crucial role in pulling together creative briefs that inform our graphics and packaging teams.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, Merchandising, or a related field.
• 2–4 years of experience in marketing, product marketing, brand marketing, merchandising, or a related role; experience within toys, consumer products, retail, or licensed brands is a plus.
• Strong organizational and project management skills with the ability to manage multiple projects, timelines, and priorities simultaneously.
• Strong attention to detail and ability to maintain accurate product information across spreadsheets, presentations, line lists, and other working documents.
• Interest in product development, consumer trends, toys, and retail, with an ability to translate trends and competitive insights into actionable ideas.
• Creative and visually minded, with the ability to identify compelling imagery, trends, colors, product inspiration, and presentation approaches.

For more information about Arrowmac and all of our jobs, please visit www.arrowmac.com