National Sales Manager

Company Description ATI Decorative Laminates, a division of Advanced Technology, Inc., has been a leader in decorative thermoplastic and metal laminates for commercial and residential applications since 1979. The company operates from a 70,000 square foot, state-of-the-art manufacturing facility on 6.5 acres in Greensboro, North Carolina. MirroFlex™ products are made in the USA, allowing ATI to maintain strict quality control and meet high customer expectations. The organization focuses on continuous improvement in manufacturing capabilities and product innovation. ATI’s team is committed to delivering outstanding customer service and practical solutions for new builds, remodels, surfacing, and decorating projects.

Role Description

The National Sales Manager will be responsible for driving national account sales across commercial segments including retail, hospitality, restaurant, and other commercial applications.

DUTIES and RESPONSIBILITIES include the following; others may be assigned.

·        Drive the creation of new account growth for ATI’s sales in North America.

·        Maintain a high level of product and market knowledge; demonstrate industry knowledge keeping abreast of competition, competitive issues, and products.

·        Develop, align, and execute sales/business plans with overall business strategy.

·        Manage, strengthen, and develop customer relationships at key customer accounts by exceeding customer expectations with respect to customer service, technical service, and product knowledge.

·        Demonstrate the expectations and behavior of a high-performance culture.

·        Attend and participate in sales meetings, business team meetings, product seminars and trade shows as required.

·        Develop a comprehensive knowledge of ATI product line and manufacturing process and be able to represent ATI products to designers.

·        Lead negotiations and finalize commitments, ensuring mutual benefit to the customer by interfacing directly with customer decision-makers and influencers. Leverage detailed understanding of both customer and company needs and resources to find areas of alignment.

·        Develop and execute a national sales strategy that aligns with our business goals and manufacturing capabilities.

·        Identify and cultivate relationships with key distributors, retailers, and B2B clients across multiple regions.

·        Lead and mentor the sales team, building a culture of accountability, collaboration, and results.

·        Analyze market trends and competitor activity to uncover new opportunities and refine our positioning.

·        Collaborate closely with Customer Service and Other Key Team Members to ensure customer needs are met with precision and timeliness.

·        Track and report on sales performance, using data to drive decisions and optimize strategies.

CORE COMPETENCIES:

Sales Experience: The right candidate for this role will have at least 5 years of demonstrated sales experience. They will ideally have experience working with architects and designers to specify products. Experience in national or regional sales leadership is required; a background in manufacturing or industrial products is preferred. A strong track record of meeting and exceeding sales targets.

Industry Experience: The ideal candidate will have a strong understanding of the B2B market segment and contacts within the retail, hospitality, restaurant, and other commercial segments.

Results Oriented: A driver who has demonstrated the ability to make and meet significant commitments that have a large positive impact on a company.

Integrative Thinking and Decision Making: A "conceptualizer" of the industry and market trends/issues who can then integrate that thinking into sales and business development strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution, and project-management skills. Strategic thinking paired with hands-on execution, and proficiency in CRM tools (e.g., Salesforce, HubSpot) and data-driven decision-making.

Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively cross-functionally and at all levels of the organization to identify and resolve issues. Exceptional relationship-building skills with both customers and internal teams.

Values Alignment: The ideal candidate will demonstrate a genuine commitment to ATI’s company values and vision, including integrity, innovation, and strong relationships. Models these values in daily work and decision-making, and holds themselves accountable to them.

Travel: Willingness to travel regularly to meet clients, visit distributors, and attend trade shows and industry events.

CERTIFICATION, EDUCATION, AND EXPERIENCE:

Minimum: Bachelor’s degree in Business Administration, Marketing, or a related field from an accredited college or university; five-to-seven years of national account sales experience; or equivalent combination of education and experience.

Preferred: Work experience within a manufacturing setting.

Other/Technical Skills: Ability to operate a computer and office equipment; working knowledge of Microsoft Office; ability to navigate CRM and sales reporting software.