Senior Digital + Marketing Strategist

TITLE: SENIOR DIGITAL + MARKETING STRATEGIST

PURPOSE: Develop and lead integrated digital marketing strategies that drive measurable business outcomes for PMG clients. This role serves as the senior digital strategist across a portfolio of accounts, translating business objectives into omni-channel digital marketing programs through tactical execution while partnering closely with the Director of Digital Services to elevate PMG's digital offering.

SCOPE: Client Digital Strategy + Implementation (45%), Performance Marketing + Optimization (30%), Client Engagement + Business Growth (15%), Team Collaboration + Innovation (10%)

ACCOUNTABILITIES: Integrated Digital Strategy, Client Performance, Cross-Channel Planning, Strategic Recommendations, Digital Innovation + Tactical Execution, Team Collaboration, Client Retention + Growth

MANAGER: Director of Digital Services

LOCATION: Hybrid (Indianapolis/Carmel-based) | Full-Time Employee

POSITION SUMMARY

The Senior Digital Strategist is responsible for leading digital strategy across a portfolio of clients while ensuring hands-on execution aligns with broader marketing objectives. This individual combines strategic thinking with channel expertise to develop integrated campaigns spanning paid media, SEO, organic social, email marketing, analytics, website optimization, and emerging digital channels.

This role serves as the primary digital strategist on assigned accounts, partnering with internal teams and clients to identify opportunities, solve business challenges, execute with intentionality, and deliver measurable growth. Unlike a channel specialist, this person understands how every digital channel works together throughout the customer journey.

ROLES + RESPONSIBILITIES

CLIENT DIGITAL STRATEGY

• Lead development of integrated digital marketing strategies aligned to client business goals.
• Translate client objectives into comprehensive digital roadmaps spanning paid, owned, earned, and shared channels.
• Develop customer journey maps, audience segmentation strategies, messaging frameworks, and measurement plans.
• Create annual digital plans, campaign strategies, testing roadmaps, and optimization recommendations.
• Present strategic recommendations and performance insights to executive client stakeholders.
• Identify new opportunities for growth through emerging channels, technologies, and consumer behavior trends.
• Partner with Marketing Strategists to ensure digital initiatives support broader marketing and communications objectives.

PERFORMANCE MARKETING + CHANNEL LEADERSHIP

• Lead omni-channel planning and execution across a combination of the following channels:
• Paid Search
• Paid Social
• Display
• Video
• YouTube
• SEO
• Organic Social
• Email Marketing
• Website Optimization
• Analytics + Measurement
• Develop channel budgets, media mix recommendations, and KPI frameworks to translate strategy into successful campaign execution.
• Review campaign performance to identify strategic insights, not just tactical optimizations.
• Guide testing strategies across creative assets, audiences, messaging, landing pages, and conversion events.
• Ensure campaigns maintain consistent messaging and user experience across every touchpoint.

CLIENT LEADERSHIP + CONSULTING

• Serve as the senior digital advisor on assigned accounts.
• Lead digital portions of client meetings and planning sessions.
• Build trusted relationships through proactive recommendations and strategic counsel.
• Present reporting narratives that connect marketing performance to business outcomes.
• Identify opportunities for account growth through expanded digital services.
• Support new business presentations, discovery sessions, and digital audits.

COLLABORATION + DIGITAL INNOVATION

• Collaborate with brand, PR, and marketing teams to deliver integrated campaigns.
• Stay ahead of industry trends, platform changes, AI advancements, and emerging technologies.
• Contribute to PMG's digital best practices, templates, and internal knowledge sharing.
• Continue to elevate and iterate PMG reporting frameworks, planning processes, and client deliverables.

QUALIFICATIONS

Experience: 8–10+ years of digital marketing experience with demonstrated success developing integrated, multi-channel digital strategies. Agency experience is strongly preferred.

Education: Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or related field.

SKILLS + REQUIREMENTS

• Strong strategic thinker who understands how digital channels work together
• Experience developing integrated marketing strategies rather than managing a single channel
• Ability to connect marketing performance to business outcomes
• Exceptional presentation and client communication skills
• Comfortable leading executive-level conversations
• Strong analytical mindset with the ability to transform complex data into actionable recommendations
• Highly organized with excellent project management skills
• Experience collaborating across creative, content, analytics, and account teams
• Familiarity with AI tools and emerging technologies that improve strategic planning and campaign performance
• Ability to manage multiple priorities while maintaining exceptional quality
• The ideal candidate demonstrates expertise across multiple digital disciplines, including:
• Paid Media Strategy
• Google Ads
• Meta
• LinkedIn
• TikTok
• SEO + SEM
• Email Marketing
• Marketing Automation
• Google Analytics 4
• Google Tag Manager
• Front-End Website Optimization
• Audience Development + Segmentation
• Customer Journey Mapping
• Digital Measurement + Reporting Frameworks

ABOUT PENCE MEDIA GROUP

Pence Media Group (PMG) is a full-service public relations, branding and marketing consultancy founded by Nicole Pence Becker in 2017. PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “consider it done.” PMG is a certified Women’s Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2025, including a MUSE Creative Gold Award for Best Small Agency of the Year and being named one of PR Daily’s Top Agencies.

In today’s world, flexibility is paramount, and PMG prides itself on the expertise, adaptability and value we bring to our clients. With that in mind, we offer a remote-first working arrangement, but regular on-site client meetings and occasional outside of working hours responsibilities could be required.

WHAT WE OFFER

At PMG, we don’t just offer jobs: we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence + support the whole person, not just the employee.

Here’s what full-time team members can expect:

• Competitive Base Salary aligned with role, experience, and performance
• Healthcare + 401K
• Performance utilization pay-outs based on client impact, billable hours, and contributions
• Competitive PTO + Annual Company Holidays
• Monthly Cell Phone + Gas/Commute Stipend
• PMG is a hybrid team. We collaborate in person in Carmel or Indianapolis on a regular weekly rhythm, with flexibility for how you manage the rest of your work and life
• Professional Growth Opportunities through stretch assignments, conference access, and continuous upskilling support
• Creative Autonomy + Strategic Ownership in a high-performance, values-driven environment
• A culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operate
• Employee philanthropy program