Digital Marketing Associate

About the Company

We believe every child deserves access to a high-quality public education and that families deserve trustworthy choices. Larson Communications is a strategic communications firm partnering with education reform organizations, public school systems, charter school networks and aligned nonprofits to strengthen options for families and improve outcomes for students nationwide.

About the Role

Client Value is our North Star. It’s why we’re here.

The Digital Marketing Associate (DMA) helps deliver Client Value through strong digital execution, disciplined systems and clear performance insights. This role is for a self-directed digital marketer with a can-do attitude who takes initiative, focuses on making things right and supports digital efforts that help education organizations reach the right audiences, tell compelling stories and drive measurable engagement across channels.

The ideal candidate also brings foundational graphic design capabilities, with experience supporting brand assets, website design, landing pages and video content that strengthen campaign performance and visual storytelling.

Responsibilities

• Plan and execute digital marketing campaigns across paid social, search, email, SMS and marketing automations to drive measurable engagement and results for clients.
• Create, refine and finalize high-quality digital content including ad copy, landing page content, email copy and related assets aligned to client strategy.
• Design and support visual assets including brand graphics, landing pages, web elements and basic video content for digital campaigns.
• Track, analyze and report on digital campaign performance, translating data into clear insights that help clients understand progress and inform next steps.
• Build, manage and improve digital marketing systems, automations, documentation and workflows to ensure work is efficient, repeatable and scalable.
• Act as a reliable day-to-day contributor on digital marketing accounts, communicating proactively, following through on commitments and supporting a strong client experience.
• Coordinate and support recurring client meetings by preparing agendas, performance updates, notes and follow-up tasks as needed.
• Stay current on digital marketing trends, platform updates and best practices and apply new insights to strengthen execution.
• Represent Larson Communications with professionalism, integrity and a team-first mindset when working with clients, partners and teammates.

Qualifications

• 1-3 years of professional experience in digital marketing or related fields.
• Bachelor’s degree in marketing, communications, or a related field.
• Experience supporting or executing digital campaigns across channels such as paid social, search, email, and marketing automation.
• Foundational graphic design experience including brand assets, website or landing page design and basic video editing.
• Strong written and verbal communication skills, with the ability to translate ideas and data into clear messages.
• Analytical mindset with experience reviewing performance metrics and drawing insights.
• Ability to manage multiple priorities, deadlines, and details with accuracy and accountability.

Preferred Skills

• Experience working in an agency environment supporting multiple clients.
• Experience designing brand assets, website elements, landing pages and video content for digital campaigns.
• Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.
• Working knowledge of website analytics, SEO/SEM, and digital measurement best practices.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator and InDesign, as well as Canva.
• Familiarity with Microsoft Office Suite.
• Interest in education reform and mission-driven organizations.

Pay Range and Compensation Package

• Salary range: $38,000-$51,000, based on experience, qualifications, organizational equity and budget.
• Comprehensive benefits including medical, dental, vision, mental health and life insurance.
• 401(k) with matching contribution.
• Professional development opportunities.
• Flexible vacation and sick time.
• Paid company holidays.

Equal Opportunity Statement

Larson Communications welcomes applicants of all backgrounds with unique perspectives who align with our mission, values and standards and who are ready to take ownership and deliver results that matter.

We kindly ask that candidates refrain from direct messaging team members regarding this role.