Sales Director / Senior Sales Manager

Location: San Francisco, CA (On-site at The Presidio)

Department: Sales

Reports To: CRO and CEO

Employment Type: Full-time

New Frontier Foods Inc. (dba Ocean’s Halo)

About Ocean’s Halo

Ocean’s Halo is The Better-For-You Asian brand in North America. We create delicious, Asian-inspired organic snacks and foods driven by data-backed innovation and a mission of sustainability. As one of the fastest-growing brands in the aisle, we also commit 1% of all revenue to 1% For The Planet, funding ocean conservation and hunger relief initiatives worldwide.

Role Overview

Ocean’s Halo is seeking a data-driven, entrepreneurial food CPG sales professional to lead account expansion and sales operations. In this dual-impact role, you will manage and scale key retail accounts while serving as the primary analytical and reporting partner to executive leadership. This role requires someone comfortable operating at both strategic and tactical levels—leveraging AI workflows, modern sales analytics, and hands-on relationship management to accelerate our retail footprint. Estimated 10-20% domestic travel requirement.

Key Responsibilities

Account Management & Business Development

• Identify, pitch, and secure new distribution across independent, regional, and national retail accounts, as well as emerging alternative channels.
• Plan, present, and execute new product launches (NPI) and seasonal promotional strategies with retail category buyers and distributor partners.
• Partner with distributor account managers and broker networks to drive shelf visibility, expand ACV (All Commodity Volume), and ensure consistent replenishment.
• Represent Ocean’s Halo at industry trade shows, distributor summits, and retail events.

Sales Operations, Data & Executive Support

• Partner closely with the CRO and CEO to provide actionable sales activity, and syndicated data analysis.
• Integrate AI-driven productivity tools and data models to streamline sales activity, account prep, and workflows.
• Manage regional trade spend and promotional budgets, ensuring positive ROI and spend efficiency.

Cross-Functional Collaboration & Market Intelligence

• Collaborate with Marketing to design targeted in-store merchandising, shopper marketing programs, and brand-awareness campaigns.
• Perform regular retail store checks and market audits to analyze shelf placement, competitive pricing, and emerging market trends.

Qualifications & Requirements

• Experience: 2–5+ years of proven sales or account management experience within Food & Beverage CPG (preferably a BFY brand), with a track record of driving velocity and retail distribution.
• Account Exposure: Direct experience pitching to and managing regional or national grocery, natural, or mass retail accounts.
• Analytical Acumen: Strong proficiency in sales forecasting, syndicated data, and margin/trade math.
• Tech & AI Fluency: Advanced proficiency in Microsoft Excel/Google Sheets and Google Workspace; demonstrable experience integrating modern AI productivity tools into daily workflows.
• Execution & Drive: Self-motivated with a high degree of ownership, detail orientation, and enthusiasm for building a high-growth brand in a lean, fast-paced environment.
• Education: Bachelor’s degree preferred, or equivalent practical experience.

Compensation & Benefits

• Competitive base salary commensurate with experience and qualifications (est. range: $80-140k)
• Annual performance-based cash bonus
• Comprehensive health benefits & 401(k) program
• Equity Incentive Plan (Restricted Stock grants available after 3 months of employment)
• Dynamic, mission-oriented office setting in San Francisco's historic Presidio

Compliance & Disclaimers

Equal Employment Opportunity: Ocean's Halo is an equal opportunity employer committed to a workplace free from discrimination and harassment. We consider all qualified applicants without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, military or veteran status, or any other status protected by applicable law.

Reasonable Accommodations: Ocean's Halo provides reasonable accommodations to qualified applicants and employees with disabilities in accordance with applicable law. Applicants who need an accommodation during the application or interviewing process may contact us at [email protected].

Fair Chance Consideration: Pursuant to the California Fair Chance Act and the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records in a manner consistent with legal requirements.

Job Posting Notice: This posting provides a general overview of the position and does not constitute an exhaustive inventory of duties, qualifications, or an employment contract. Employment at Ocean's Halo is at-will.

Privacy Notice: For details regarding how Ocean’s Halo collects and processes personal information during the recruitment process, please review our Privacy Policy