Marketing Director

Position Details:

Title: Marketing Director

Reports to: Executive Director

Supervises: Marketing Coordinator and Marketing Interns

Status: Full-time, salaried

Hours: 40 hours/week between 8a and 5p, Monday to Friday

Primary Work Location: Flagship Enterprise Center and Bankable Office, Anderson, IN (in office)

The Organization

At the Flagship Enterprise Center (FEC), we believe that entrepreneurship is the best way to make a dramatic, positive impact on individuals, on local communities, and around the world. As a growing and expanding non-profit, we are in the business of helping other people launch, grow and sustain impactful businesses by providing access to capital, access to capacity and access to community.

Headquartered in Anderson, Indiana, FEC strengthens the Central Indiana entrepreneurial ecosystem – one business at a time. This is done by a talented, highly engaged team using a complete economic development toolkit including a business incubator and conference center, over 260,000 square feet of manufacturing and office space, and Bankable, a small business loan program.

Bankable is the largest SBA microlender in the nation. Since our start in 2010, we have deployed over $75 million to Indiana small businesses. We serve entrepreneurs who aren’t quite ready for a loan from a traditional bank, and we pair every loan with hands-on coaching. We help business owners grow strong enough to become bankable.

Position Summary

Flagship and Bankable share a mission, but they are two brands with their own identities and audiences. Flagship speaks to the Anderson and Madison County community, including local entrepreneurs, small businesses and organizations looking for event and lease space. Bankable speaks to the bank partners who refer small business owners statewide, and to the funders who make its lending possible. The Marketing Director owns the strategy for both brands. You will keep each brand clear and distinct while making sure they work together.

This is a strategic leadership role. You will set goals, plan campaigns, manage the team and outside vendors, and measure what works. The Marketing Coordinator, interns, and contractors will produce much of the day-to-day content under your direction.

Many of our incubation and lending clients also need marketing help. As we build a marketing services offering for those clients, the Marketing Director will support that work.

Core Responsibilities

1. Strategy & Brand Leadership

•       Work with leadership to build an annual marketing plan for Flagship and Bankable.

•       Define and protect the identity, voice, and audiences of each brand.

•       Decide where each brand shows up and why, across digital, print, events, media, and community channels.

•       Manage the marketing budget and make smart choices about where to spend limited dollars.

2. Campaigns, Content & Storytelling

•       Plan and oversee campaigns for programs, events, and lending products, such as Flagship Pitch, the Shift conference, cohort programs, and loan products.

•       Lead storytelling about our clients and impact for the public, funders, and community partners.

•       Oversee the Flagship and Bankable websites, social media, email marketing, and public relations.

•       Work closely with the lending, incubation, and coaching teams so campaigns support their program and lead goals.

3. Team & Vendor Management

•       Lead, coach, and develop the Marketing Coordinator and Marketing Interns.

•       Manage outside resources such as designers, photographers, videographers, and agencies to complete work beyond the team’s capacity.

•       Set clear priorities and workflows so the team delivers on time and on brand.

4. Measurement

•       Track marketing analytics and performance goals to learn what is working, what isn’t, and what to try next.

•       Share clear, regular reports with leadership.

5. Client Marketing Support

•       Help identify the marketing needs of our incubation and lending clients.

•       Support client marketing projects as our services offering takes shape.

Qualifications

•       Bachelor’s degree in marketing, communications, or a related field

•       5 or more years of marketing experience, including developing and carrying out marketing strategy

•       Experience supervising staff, interns, or contractors

•       Experience managing a brand, and ideally more than one

•       Exceptional written and verbal communication, including public speaking

•       Strong organization and the ability to manage several projects at once

•       Working knowledge of digital marketing tools such as Google Analytics, Mailchimp, Webflow, social media platforms, and Adobe Creative Suite

•       Experience with a CRM such as Salesforce is a plus

•       Agency, nonprofit, small business, or financial services marketing experience is a plus

Ideal Candidate Profile

The ideal candidate:

•       Can hold two brands in mind at once and knows when they should stand apart or work together

•       Thinks strategically and can turn big goals into a clear plan that a small team can carry out

•       Enjoys developing people and bringing out the best in a team

•       Makes decisions with data and is curious about what the numbers mean

•       Cares about entrepreneurs and small businesses and wants their work to help them succeed

•       Is excited to support new initiatives as our organization grows

Equal Opportunity Employment Information

Flagship Enterprise Center and Bankable are equal opportunity providers and employers. We do not discriminate in hiring or employment practices based on race, color, ethnicity, gender, national origin, age, religion, sexual orientation, disability, marital or familial status, ancestry, or status as a veteran.