Regional Sales Manager - Western United States

REGIONAL SALES MANAGER – WESTERN UNITED STATES

INNOTEX CORP. specializes in the design, manufacturing, and distribution of personal protective equipment for firefighters and first responders. As a recognized leader in the firefighting and rescue gear industry, we are proud to be the trusted partner of thousands of fire departments worldwide.

Driven by strong values of commitment, innovation, and teamwork, our company continues to grow steadily. We employ over 300 people across four facilities in Ohatchee, Alabama and Quebec, Canada (Richmond, Warwick, and Montreal), with operations in both countries.

If you’re looking to grow within an industry that plays a vital role in community safety and contribute to a meaningful mission, join our dynamic and passionate team. We currently have an exciting opportunity fill: Regional Sales Manager - Western United States (AK,AZ,CA,CO,HI,ID,MT,NV,NM,OR,UT,WA,WY)

POSITION OVERVIEW:

As the Regional Sales Manager – Western United States, you will play a key role in driving sales growth, cultivating strong relationships with end users, and supporting dealer networks throughout your assigned territory. You will focus on promoting and selling firefighter turnout gear and PPE for first responders, ensuring customer satisfaction, product education, and market expansion. You will also collaborate closely with the Sales team and the Vice President of Sales to implement our organization’s sales strategy.

This is a remote, field-based position covering the Western United States, with travel of up to 50% in AK,AZ,CA,CO,HI,ID,MT,NV,NM,OR,UT,WA,WY .

WHAT YOU WILL DO:

• Develop and execute strategic sales plans to meet or exceed regional revenue goals.
• Identify, pursue, and secure new business opportunities with fire departments, EMS agencies, and other first responder agencies.
• Build, manage, and support dealer relationships, including product training, joint sales calls, and territory planning.
• Conduct product demonstrations and presentations to decision-makers, including Fire Chiefs, procurement officials, and safety officers.
• Monitor competitor activity, market trends, and customer feedback to adapt strategies and maintain a competitive edge.
• Represent the company at trade shows, conferences, and industry events to generate leads and strengthen brand presence.
• Collaborate with marketing, product development, and customer service teams to align regional activities with company objectives.
• Prepare sales reports, forecasts, and performance analyses for senior leadership.
• Ensure compliance with bid processes, contract negotiations, and pricing policies.

WHAT YOU’LL NEED:

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
• Minimum 10 years of sales experience, including 5+ years ideally in public safety, fire service, or PPE industries.
• Experience in B2B sales and dealer network management (preferred).
• Knowledge of municipal bid processes and public-sector purchasing requirements.
• Strong understanding of NFPA standards and firefighter PPE procurement processes (preferred).
• Demonstrated ability to consistently meet or exceed sales targets.
• Proficiency with CRM tools and Microsoft Office Suite.
• Willingness and ability to travel extensively throughout the assigned Western U.S. territory (up to 50%).
• Excellent written and verbal communication skills in English.

WHAT YOU MUST DEMONSTRATE:

• Strategic Sales Execution: Proven ability to develop and execute regional sales plans, achieve revenue objectives, identify growth opportunities, and convert prospects into long-term customers within a defined territory.
• First Responder Market Acumen: Strong understanding of the fire service, municipal purchasing processes, bid requirements, PPE procurement cycles, and customer decision-making within public safety environments.
• Dealer Network Management: Ability to build, support, and influence dealer relationships through product training, joint sales activities, territory planning, and consistent field presence.
• Customer Relationship Building: Demonstrated ability to develop strong, trusted, and sustainable relationships with fire departments, EMS agencies, Fire Chiefs, procurement officials, safety officers, and other key stakeholders.
• Consultative Selling & Product Education: Ability to present technical products clearly, conduct effective product demonstrations, educate customers on firefighter PPE solutions, and position INNOTEX as a trusted partner.
• Territory Planning & Organizational Discipline: Capacity to manage a large Western U.S. territory, prioritize opportunities, maintain strong follow-ups, use CRM tools effectively, and provide accurate forecasts and sales reporting.
• Market Awareness & Competitive Intelligence: Ability to monitor competitor activity, customer feedback, and industry trends to adapt sales strategies, identify risks, and uncover new business opportunities.
• Cross-Functional Collaboration: Ability to work effectively with Sales, Marketing, Product Development, Customer Service, and leadership teams to align regional activities with company objectives and deliver strong customer outcomes.
• Autonomy, Initiative & Accountability: Demonstrated ability to work independently in a remote, field-based role while showing strong ownership, attention to detail, professionalism, and consistent execution.

WHAT WE OFFER:

• Dedicated and passionate team
• Flexible work schedule and work-life balance
• Remote position
• Group insurance plan
• 401K with employer’s matching contribution
• Competitive salary with bonus opportunities
• Paid vacation
• Access to an employee assistance program
• Continuous training opportunities