Social Media Manager & Content Creator

Location: United States (Remote)

Reporting to: Director of Marketing

Role type: Full-time

The Role

We're looking for a pet parent with a full camera roll, a habit of high screen time, and a gift for telling stories people actually want to watch. You'll be the one who shows the world what WINPRO is, shapes how we tell our story, and drives exponential new reach for our brand organically on social media.

We’re looking for an in-house social expert who has a clear vision of what WINPRO should be saying on each platform, who we’re saying it to, and how our presence should evolve over time. You'll set the strategy, and make it work. That means planning the content mix, filming and editing it yourself, directing what the rest of the team captures, and bringing in the voices of the creators and customers who love our products.

Most pet supplements are built from the same short list of ingredients. WINPRO is built on plasma science, which means we have a story nobody else in the category can tell. If you’ve spent years trying to make an average product sound new, you’ll find this a lot more fun.

What You'll Do

Lead Our Organic Social Strategy

• Develop and execute WINPRO's organic social strategy across Facebook, Instagram, and TikTok, with channel-by-channel plans covering content pillars, posting cadence, platform voice, and KPIs.
• Drive exponential net-new reach and awareness for WINPRO through organic content.
• Shape a content mix across education, entertainment, product, community, customer stories, and branding, knowing when WINPRO should teach, when it should entertain, and when it should sell.
• Partner with our growth team so creative flows both ways: translate what's working in paid ads into organic concepts, and bring organic wins back to strengthen our company-wide creative engine.
• Stay plugged into platform trends, user behavior, the pet supplement category, and best-in-class e-comm brands outside of pet, with the judgment to know what's genuinely right for WINPRO and what isn't.

Create Content & Run the Pipeline

• Build and manage a production pipeline that draws from three sources: content you concept, film, edit, and appear in yourself; content you plan and brief for our team to capture; and content you source from creators and customers.
• Own the content calendar and day-to-day publishing, delivering daily platform-native content across video, static, Stories, and Reels to grow our reach and engagement.
• Keep every post on-brand (while helping us to refine that!) and within our supplement compliance guidelines (structure/function language, no disease claims). We'll train you on the specifics.

Build Community & Creator Relationships

• Manage and grow the WINPRO community Facebook Group into a place pet parents want to be, with recurring moments and conversations that give them a reason to participate, share, and stay engaged.
• Work alongside our Customer Success Team to make the most of community-building opportunities in our comment sections and DMs, and turn reviews, support conversations, and Group posts into content that shows what WINPRO is doing for pets every day.
• Identify and vet creators and influencers who align with WINPRO, and support outreach, briefing, and ongoing relationships to drive content creation and identify opportunities for Partnership ads.

Report, Learn & Optimize

• Deliver a monthly organic social report on performance and key learnings, with clear recommendations that shape the following month's plan.
• Go beyond what performed to understand why, and regularly bring the team ideas and opportunities based on what you're seeing in our channels and community.

What We're Looking For

• 3-5 years of hands-on experience managing and growing organic social for a consumer brand, ideally in DTC, pet, wellness, or supplements, with a track record of growing engaged audiences. Or, 3-5 years of experience growing a personal brand organically.
• A proactive, strategic thinker who can build social plans and recommendations, not just execute a content calendar.
• An expert on Facebook, Instagram, and TikTok, knowing what makes people follow, engage with, and return to brands on each.
• Proven short-form video skills: you can shoot, edit, and publish independently. Experience with tools like CapCut, Canva, and the Edits app is essential.
• You and your dog are comfortable appearing on camera as a regular part of the content mix.
• Strong writing skills and an ear for brand voice. Ours is warm, conversational, and science-backed but approachable and passionate.
• Comfortable creating content in a regulated category, or eager to learn, with care around what we can and can't claim.
• Strong analytical capability with experience using native platform analytics and social listening to track performance and report on the impact social has on driving business growth.
• A portfolio or active social presence that shows your content quality, on-camera ability, and growth results. Show us your work, don't just describe it.
• Ultimately, we only hire A-players. You’ll be given a runway of opportunities and rewarded for the skills you bring to WINPRO.
• And yes, you should be the kind of person who stops to say hi to every dog and cat you meet.

Bonus Skills

• Experience with supplement or wellness marketing compliance (FTC endorsement guidelines, NASC standards) is a plus.
• Experience running creator, ambassador, or UGC programs is a plus.
• Experience as a content creator on your own personal profiles or accounts is a plus.

Perks

• Annual performance bonus
• $100/mo cellphone stipend
• Remote work flexibility
• 3 weeks of PTO
• Health insurance provided
• Free product for your pup

About WINPRO

WINPRO Pet is an Iowa pet health company that makes supplements for dogs & cats, and we’re the only brand in the category with formulas built around plasma. It’s a natural ingredient with more than 40 years of research behind it, and it’s the reason our products work when the typical supplements haven’t.

More than 100,000 dogs love WINPRO and pet parents send us videos of older dogs taking the stairs again and tell us it’s changed their dog’s life. That’s the best part about working here. (And getting to look at cute pictures of dogs every day!)

We’ve grown fast, and almost all of it has come from paid ads which means most dog owners still have no idea who we are. Meanwhile, the industry is filling up with brands using fake vets and fake reviews. We’re the opposite of that: real science, real customers, real people behind the brand. We just haven’t shown it enough.

And that’s where you come in.