Digital Marketing Director

DIRECTOR, DIGITAL MARKETING

Money Management Institute (MMI)

Full-time position | New York, NY (Hybrid)

POSITION OVERVIEW

The Money Management Institute (MMI) is seeking a strategic, hands-on, and growth-oriented Director, Digital Marketing to lead the organization’s digital marketing strategy across member engagement, member acquisition, email marketing, lifecycle marketing, and social media. This role is ideal for a modern marketing leader who thrives as a player-coach. Someone equally comfortable developing executive-level strategy while also rolling up their sleeves to execute campaigns, optimize performance, and build scalable digital marketing programs.

Reporting into the EVP, Chief Programming Officer, this individual will play a critical role in elevating MMI’s digital presence, strengthening member engagement, modernizing marketing operations, and driving measurable business impact across membership growth, retention, events, professional development, thought leadership, and industry engagement.

KEY RESPONSIBILITIES

• Develop and lead MMI’s digital marketing and lifecycle engagement strategy across email, web, social media, and marketing automation channels.
• Build and optimize member engagement journeys, acquisition funnels, onboarding programs, and retention campaigns.
• Own and execute email marketing strategy, including segmentation, personalization, automation, testing, analytics, and performance optimization.
• Create integrated digital campaigns that support conferences, events, webinars, professional development, sponsorships, research initiatives, and thought leadership programs.
• Oversee social media strategy and execution to strengthen MMI’s industry presence and member engagement.
• Establish KPI frameworks, dashboards, and reporting processes to measure engagement, conversion, retention, and campaign effectiveness.
• Partner closely with membership, events, professional development, partnerships, content, and executive leadership teams to align marketing initiatives with organizational priorities.
• Evaluate and improve marketing technology infrastructure, CRM integration, audience segmentation, and marketing automation capabilities.
• Serve as both strategic leader and hands-on operator, contributing directly to campaign development, content execution, and digital optimization.
• Mentor and help develop marketing capabilities, processes, and future team structure as the organization grows.

QUALIFICATIONS

• 7-10 years of progressive experience in digital marketing, lifecycle marketing, growth marketing, or member engagement.
• Strong expertise in email marketing, marketing automation, CRM strategy, segmentation, and customer/member journey development.
• Experience operating as a player-coach in a fast-paced and evolving organization.
• Background in financial services, wealth management, asset management, fintech, membership organizations, or other regulated industries strongly preferred.
• Proven ability to develop strategy while executing campaigns and managing performance metrics.
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, or similar technologies.
• Strong analytical mindset with experience using data to drive engagement and business outcomes.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience managing external agencies, vendors, and cross-functional initiatives preferred.

WHAT SUCCESS LOOKS LIKE IN THE FIRST 12 MONTHS

• Improved member engagement and email performance metrics.
• Increased effectiveness of digital acquisition and retention campaigns.
• Enhanced segmentation and personalization across member communications.  Improved visibility into marketing performance, analytics, and attribution.
• Stronger digital support for MMI conferences, events, professional development, and thought leadership initiatives.
• Development of scalable lifecycle marketing programs and operational processes.
• Elevated brand visibility and engagement across social and digital channels.

WHY JOIN MMI

This is an opportunity to help shape the future of digital engagement for one of the wealth and asset management industry’s leading organizations. The Director, Digital Marketing will have significant visibility across leadership, meaningful influence on organizational growth strategy, and the opportunity to modernize and elevate how MMI engages members, partners, sponsors, and the broader industry.

 COMPENSATION & BENEFITS PACKAGE

• Compensation package consists of a base salary plus bonus award
• Compensation will be commensurate with experience, skill set, and capabilities
• Full benefits package
• Paid vacation & holidays

COMPANY OVERVIEW 

Established in 1997, the Money Management Institute (MMI) is the industry association for financial services firms, serving as the leading catalyst and resource for the advancement of investment advice. MMI advances the wealth and asset management industries through connections, knowledge, and professional growth. We are committed to fostering collaboration, supporting diversity of thought, sharing expertise, and driving innovation. By championing best practices and encouraging open dialogue in investment advice, we empower firms and professionals to better serve clients and investors in an ever-evolving world. We offer our members premier professional development programs, specialized curriculums, invaluable thought leadership, and dynamic peer-to-peer networks.      

Our membership spans wealth managers, asset managers, and solutions providers of all sizes, with professionals representing every functional area of the financial services ecosystem. Together, we are shaping the future of investment advice.

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