Customer Lifecycle & Performance Marketing Manager

Customer Lifecycle & Performance Marketing Manager

Alliance Funding Group (AFG)

Full Time | Remote or Office Based

Reports to: Vice President of Marketing

The Role

AFG is seeking a creative, hands on marketing professional to manage and execute customer lifecycle and performance marketing campaigns.

This position focuses on customer engagement, retention, reactivation, and digital advertising. Working closely with the VP of Marketing & VP of Sales. The ideal candidate will help turn marketing initiatives into effective campaigns through creative development, digital marketing, and performance tracking. This is an individual contributor position focused on managing marketing programs and campaigns, not employees.

What You'll Do

• Develop and execute customer retention, reengagement, and cross selling campaigns.

• Coordinate and manage digital advertising initiatives across StackAdapt, LinkedIn, Meta, Google, and other platforms.

• Create targeted email campaigns, customer communications, and automated marketing sequences.

• Write compelling marketing copy and develop creative assets for digital campaigns.

• Assist with customer segmentation, audience targeting, and marketing automation.

• Collaborate with Sales and Operations to support customer engagement and follow-up initiatives.

• Monitor campaign performance, prepare reports, and recommend improvements.

• Support additional digital marketing and lead generation initiatives as needed.

What We're Looking For

• 5+ years of experience in digital marketing, performance marketing, or customer lifecycle marketing.

• Hands on experience managing digital advertising, email campaigns, and marketing platforms.

• Strong writing, creative development, and campaign execution skills.

• Familiarity with CRM systems, marketing automation, audience targeting, and analytics.

• Comfortable using Canva, Adobe, AI tools, and other creative marketing platforms.

• Ability to independently manage assignments, collaborate with others, and deliver completed work.

• B2B or financial services marketing experience is a plus.

Location

Remote throughout the United States, with in-office options where available.

Occasional travel to AFG headquarters in Orange County, California, may be required.