Product Marketing Manager

We’re hiring a Product Marketing Manager to lead product strategy, market development, and marketing activities across our manufacturing and laboratory testing businesses, including Tannas Company and Savant Labs. This is a strategic leadership role for an experienced professional who understands how to connect market opportunities, customer needs, product development, and financial performance to drive sustainable business growth.

The Product Marketing Manager will provide direction and oversight for our product and service portfolio, establish priorities, evaluate commercial performance, and ensure product management and marketing initiatives support broader organizational objectives.

Our environment extends beyond traditional product marketing. We manufacture specialized laboratory testing instruments and provide technical testing services used by customers around the world. Success requires someone who can understand complex technical products and services, evaluate competitive markets, and translate business opportunities into actionable strategies.

The right person will be commercially driven, analytical, decisive, and comfortable leading experienced professionals while collaborating closely with Sales, Engineering, Manufacturing, Laboratory Operations, Finance, and leadership. We’re looking for someone who can see the bigger picture, make sound business decisions, establish accountability, and turn strategy into measurable results.

Who We Are

The Savant Group isn’t just one company—it’s a group of specialized businesses that solve complex, technical problems for customers around the world. Headquartered in Midland, Michigan, our companies—Savant Labs, Tannas Company, King Analytics, and the Center for Quality Assurance—build and support precision equipment and testing services used across lubrication, transportation, manufacturing, and energy industries.

What You’ll Own

You’ll provide strategic leadership and oversight for product management, market development, and marketing activities supporting Tannas Company and Savant Labs. You’ll directly lead our Product Line Managers and Marketing Lead, establishing clear expectations, developing their capabilities, and holding the team accountable for delivering measurable business results.

Your responsibilities will extend across product strategy, portfolio performance, competitive positioning, pricing, profitability, product lifecycle management, market expansion, and marketing effectiveness. You’ll work closely with Sales, Engineering, Manufacturing, Laboratory Operations, Quality, Finance, and leadership to align business priorities, evaluate opportunities, and support informed decision-making.

Your mission will be to strengthen the competitive position of our products and services, identify opportunities for profitable growth, and ensure our product management and marketing teams execute strategies that support the long-term success of the organization.

What You’ll Do

• Provide strategic leadership and oversight of product management, market development, and marketing activities across Tannas Company and Savant Labs.
• Directly supervise, coach, and develop Product Line Managers and the Marketing Lead, establishing performance expectations and accountability for results.
• Guide the development and execution of product-line strategies, business plans, market-development initiatives, and commercial objectives.
• Evaluate product and service portfolio performance, including revenue, profitability, pricing, margins, market share, and growth opportunities.
• Review and approve product-line business plans, pricing recommendations, market positioning, and commercialization priorities within established authority.
• Oversee market research, competitive intelligence, industry analysis, SWOT assessments, and market segmentation to identify opportunities and business risks.
• Identify and evaluate opportunities for new products, laboratory testing services, technologies, customer applications, geographic markets, and business expansion.
• Provide oversight of product lifecycle management, including new product introductions, improvements, repositioning, and discontinuation recommendations.
• Lead the development and execution of marketing strategies that support business objectives, strengthen brand positioning, and generate customer interest.
• Direct marketing activities involving digital marketing, advertising, websites, product messaging, promotional materials, trade shows, conferences, and industry events.
• Oversee the development of product-specific marketing plans, sales tools, promotional strategies, and market-development campaigns.
• Partner with Sales leadership to align product strategies, marketing initiatives, customer development, and revenue objectives.
• Collaborate with Product Line Managers, Sales, and Finance to evaluate pricing strategies, competitive positioning, and product profitability.
• Work with Engineering, Manufacturing, Laboratory Operations, and Quality to assess technical capabilities, customer requirements, and product development opportunities.
• Establish and monitor departmental budgets, marketing effectiveness, lead generation, return on investment, and portfolio-level performance indicators.
• Present market intelligence, portfolio performance, competitive risks, strategic recommendations, and business opportunities to executive leadership.
• Establish departmental priorities, coordinate resources, and ensure strategic initiatives and business plans are executed effectively and on schedule.
• Identify opportunities to improve product management practices, marketing effectiveness, cross-functional collaboration, and overall business performance.
• Travel as needed to support customer engagement, industry events, business development, and other organizational objectives.

What You’ll Bring

• Bachelor's degree in Business Administration, Marketing, Product Management, Engineering, or a related field required; an equivalent combination of education and directly relevant experience may be considered.
• Seven or more years of progressively responsible experience in product management, commercial strategy, product marketing, market development, or a related field preferred.
• Three or more years of demonstrated supervisory or people leadership experience preferred.
• Demonstrated experience developing and evaluating product strategies, business plans, market opportunities, and commercial performance.
• Experience conducting or overseeing market research, SWOT assessments, competitive analysis, market segmentation, and strategic business planning.
• Strong understanding of revenue growth, profitability, product margins, pricing strategies, market share, and financial performance analysis.
• Experience overseeing marketing strategy, brand positioning, digital marketing, advertising, promotional campaigns, and product launches preferred.
• Experience working in technical B2B industries, including manufacturing, engineering, instrumentation, laboratory testing, or related environments strongly preferred.
• Familiarity with ASTM standards, petroleum and lubricant testing, laboratory instrumentation, or related technical markets preferred.
• Experience collaborating with Sales, Engineering, Manufacturing, Laboratory Operations, Quality, and Finance teams preferred.
• Strong leadership skills with the ability to establish expectations, delegate effectively, develop employees, evaluate performance, and maintain accountability.
• Strong commercial judgment and analytical skills, with the ability to translate customer, competitive, market, and financial information into actionable business strategies.
• Demonstrated understanding of product lifecycle management, commercialization, market development, and portfolio strategy.
• Ability to evaluate competing priorities, assess business risks, and make informed decisions that support organizational objectives.
• Excellent written and verbal communication skills, including the ability to present financial information, business analyses, and strategic recommendations to executive leadership.
• Strong organizational, planning, project management, and time-management skills.
• Ability to lead cross-functional initiatives and build effective working relationships across technical and commercial departments.
• High level of initiative, accountability, professionalism, integrity, and commitment to achieving measurable business results.
• Proficiency with Microsoft Office applications, including Excel and PowerPoint; experience with CRM, ERP, financial reporting, and business analysis systems preferred.

What You’ll Experience at Savant

We’re not a “check-the-box” kind of company—and we don’t hire people who are either. At Savant, you’ll work with people who take ownership, challenge conventional thinking, collaborate to solve problems, and are committed to improving how we serve our customers and grow our businesses.

You’ll thrive here if you’re wired to:

• Take ownership of business performance and hold yourself and your team accountable for results.
• Think strategically while maintaining the discipline to turn plans into measurable outcomes.
• Make decisions based on market intelligence, customer needs, financial performance, and sound business judgment.
• Identify growth opportunities and take initiative rather than wait for direction.
• Challenge assumptions, evaluate risks, and make difficult decisions when necessary.
• Lead and develop others while maintaining clear expectations and accountability.
• Understand the commercial value of technical products and services and communicate that value effectively.
• Collaborate across departments to align business priorities and execute strategic initiatives.
• Maintain a strong focus on profitability, customer needs, competitive positioning, and long-term business growth.
• Follow through on commitments, address obstacles proactively, and continuously look for ways to improve performance.

The Essentials

We’ve got the fundamentals covered—because they matter:

• Strong health coverage for you and your family
• 401(k) with a competitive company match
• Paid time off that you’re actually encouraged to use
• Life and disability coverage for peace of mind
• Tuition reimbursement for continued growth
• Employee assistance and wellness resources
• Tools and opportunities to grow your skills and advance your career

Savant Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable law.

If you are an individual with a disability and need a reasonable accommodation or other assistance during the application process, please contact our Human Resources Department at 989-496-2301 or email your request to [email protected]. All qualified applicants are encouraged to apply.

To learn more about Savant Group, please visit: www.savantgroup.com.