Senior Creative Strategist

About The Job: Creative Strategist

Turn customer insights into winning ads that scale a fast-growing DTC brand.

Own creative strategy, write high-converting scripts, lead a team of creatives, and build the systems that turn great ideas into measurable revenue.

Note: This is not a social media creative position, this is a direct response copywriting position.

Location: Fully Remote (US / Canada / Europe)

Job Type: Full-Time

About ThatOneStreet

ThatOneStreet is the fastest-growing DTC camera brand reimagining nostalgic photography for a new generation.

We create modern digital cameras inspired by the timeless character of film photography, helping people capture moments that feel as meaningful as the memories themselves.

Creative is the foundation of our growth. We invest heavily in paid social, move quickly on winning ideas, and believe understanding the customer is what separates average ads from exceptional ones.

We're building a team of ambitious creatives who want to help scale ThatOneStreet into a globally recognized brand.

Why This Role Exists

We want to produce more winning ads, more consistently.

We're looking for a Senior Creative Strategist who can turn customer research, consumer psychology, and performance data into high-converting advertisements.

You'll own the creative process from research and ideation to scripting, briefing, production, and iteration.

You'll work directly with our founders, media buyers, video editors, and content creators to find new angles, scale winning concepts, and continuously improve creative performance.

This is a role for someone who wants ownership, moves quickly, and measures success through results.

What Success Looks Like

We measure creative performance by outcomes, not just output.

01. Consistently produce winning ads

Develop creative concepts that drive profitable customer acquisition and scale paid media spend.

02. Build a high-performing creative pipeline

Ensure the team consistently produces high-quality ads ready for testing.

03. Identify and scale winning patterns

Understand why an ad works, then systematically turn those insights into new winners.

04. Improve creative performance

Continuously improve CPA, ROAS, hook rate, retention, and overall creative efficiency.

What You'll Do

01: Consistently Produce Winning Ads

Study customer psychology, competitor ads, market trends, and performance data to uncover new angles, hooks, and creative concepts.

02: Write Winning Scripts & Briefs

Write compelling direct-response scripts, static ad copy, and clear creative briefs that turn ideas into high-performing advertisements.

03: Lead Creative Production

Direct video editors, designers, and UGC creators. Assign briefs, provide actionable feedback, and maintain a high standard of creative quality and speed.

04: Analyze & Iterate

Work closely with media buyers to identify winning ads, diagnose underperformers, and develop new iterations based on real performance data.

05: Build Creative Systems

Develop repeatable frameworks for researching, testing, tracking, and scaling winning creative concepts.

Is This You?

Direct-Response Expert

You understand consumer psychology, market awareness, emotional desires, and what makes people stop scrolling and buy.

Exceptional Copywriter

You can independently write persuasive scripts, identify weak hooks, and explain exactly why an advertisement will or won't convert.

Analytical Thinker

You can navigate Meta Ads Manager, interpret performance metrics, and translate data into actionable creative decisions.

Creative Leader

You know how to turn an idea into a clear brief, direct a team, and provide feedback that improves the final product.

High-Ownership Operator

You don't need constant direction. You take initiative, move quickly, and hold yourself accountable for results.

What You'll Need

• 3+ years of experience in creative strategy or direct-response copywriting for DTC e-commerce
• Proven track record developing paid social ads that scaled significant spend
• Strong expertise in Meta and TikTok creative strategy
• Exceptional direct-response copywriting and scripting ability
• Experience directing video editors, designers, or content creators
• Ability to analyze creative performance and identify winning patterns
• Strong written and verbal English communication skills
• Live in United States, Canada, Australia, or UK

Bonus Points

• Experience working with 7–9 figure DTC brands
• Facebook Ads Manager proficiency
• Hands-on video/static creation ability
• Experience with consumer electronics, photography, or lifestyle brands
• Experience building creative testing systems and managing UGC programs

Work Requirements

⏰ Schedule: Monday–Friday, 8:00 AM – 5:00 PM EST

💻 Workspace: Dedicated, professional remote workspace (not a digital nomad position)

📊 Output: Consistent daily creative briefs, scripts, and feedback loops

🎯 Accountability: High ownership, fast execution, and measurable creative performance

What You'll Get

• Competitive base salary [$84,000 USD - $108,000 USD] + performance-based bonuses
• Fully remote working environment
• Direct collaboration with the founders
• Ownership over creative strategy and execution
• Opportunity to build and lead a growing creative team
• Long-term growth opportunities as ThatOneStreet scales

How We Work

• Speed Matters
• We test quickly, learn from failures, and move even faster on winners.
• Take Ownership
• We trust people to make decisions, solve problems, and take accountability for outcomes.
• Always Improve
• Every advertisement is an opportunity to learn something that makes the next one better.
• Overdeliver
• Hit the target, then bring the extra iteration nobody asked for.

Write a paragraph, in your own words (not AI), on why you want this role and what you would bring to it. Include your portfolio and any examples of the content you are most proud of.

• We read every application that comes in this way.