Communications Manager

Job Announcement: Communications Manager

Reports To: VP, Development

Position Type: Full-Time, Exempt

Compensation: $55,000 to $65,000, commensurate with experience

Location: In person at TriGolf, 12201 Leesville Road, Raleigh, NC, with regular travel throughout the Triangle

About Us

First Tee — Triangle helps young people build the character, confidence, and resilience to take on whatever comes next. We pair the game of golf with a life skills curriculum, creating active learning experiences that build inner strength kids carry into the classroom, their relationships, and their futures.

Our programs reach young people at golf courses, schools, and community centers across the Triangle, and at TriGolf, our home facility in Raleigh, opening doors to a game, a community, and opportunities many of them might never have had otherwise.

Position Summary

The Communications Manager is the storyteller and brand steward for First Tee — Triangle. You will own how our organization shows up across every channel, from social media and our website to press coverage, donor materials, and event promotion.

You will lead marketing and storytelling across three areas of our work: TriGolf, our golf course and home facility; our youth programs; and our fundraising efforts. You will balance their priorities in one cohesive brand.

This role goes beyond executing posts and flyers. You will shape strategy, set the editorial calendar, and make sure every audience (families, donors, sponsors, partners, and the broader community) understands the impact we have on young people on and off the course. Working closely with leadership, golf operations, program staff, and the development team, you will turn real moments at TriGolf and in our programs into stories that inspire people to get involved and give.

This is a highly visible, in-person role. You will represent First Tee — Triangle at programs, events, and community gatherings throughout the Triangle and model our deep commitment to the young people we serve.

Responsibilities

Strategy and Brand Leadership

•     Develop, lead, and execute an annual communications plan aligned with organizational and fundraising goals

•     Serve as the steward of the First Tee — Triangle brand, ensuring consistent voice, messaging, and visual identity across all channels and materials

•     Build and manage an editorial calendar that coordinates golf course, program, fundraising, and event communications

•     Coordinate communications priorities across golf operations, programming, and development so each department's goals are met without competing for the same audience at the same time

•     Track performance across channels, report on results, and use data to sharpen strategy

Storytelling and Content

•     Partner with program staff to capture and share compelling stories of young people, families, coaches, and volunteers

•     Create high-quality photo and video content, from planning and capture through editing and distribution

•     Write and edit content for newsletters, email campaigns, impact reports, annual reports, and donor communications

•     Design polished marketing and promotional materials that reflect our brand and mission

Digital and Media

•     Own the organization's social media presence (Instagram, Facebook, LinkedIn, and emerging platforms), growing engagement and reach

•     Manage and continually improve the website, keeping programs, stories, and events current and applying SEO best practices

•     Lead media relations, including writing and distributing press releases, pitching stories, and building relationships with local reporters

Golf Course and Facility Marketing

•     Promote TriGolf's memberships, range and course play, lessons, camps, and facility rentals to grow participation and revenue

•     Market facility events and seasonal offerings in partnership with golf operations staff

•     Show the community how every round played and every bucket of balls at TriGolf supports young people in our programs

Development and Event Partnership

•     Partner with the development team to create campaign messaging, appeals, sponsor recognition, and stewardship materials that inspire giving

•     Lead marketing and promotion for signature events and fundraisers, and provide planning and day-of support, including sponsor, ticket, volunteer, and auction efforts

•     Support grant writing by providing compelling program stories, data, and impact language

•     Help ensure donor and constituent information is accurately recorded in our database, and use data to segment audiences for targeted communications

•     Represent First Tee — Triangle at community, networking, and fundraising events alongside the leadership team

Other duties as assigned.

Qualifications

•     Bachelor's degree in communications, marketing, journalism, or a related field, or equivalent experience

•     3 to 5 years of experience in communications or marketing, ideally in a nonprofit or mission-driven setting

•     Exceptional writing and editing skills, with the ability to adapt tone for families, donors, sponsors, and media

•     A strong portfolio of work across writing, design, photography, video, or social media

•     Proficiency with Canva, Adobe Creative Suite, or similar design tools, plus photo and video editing software

•     Experience managing a website (WordPress preferred) and working knowledge of SEO and analytics

•     Strong organizational skills and the ability to manage multiple projects and deadlines with confidence

•     A warm, personable presence and genuine enthusiasm for working with youth, families, and volunteers

•     A deep commitment to the mission of First Tee — Triangle

•     Reliable transportation to travel throughout the Triangle for programs, events, and meetings

•     Must complete and pass all background checks and child safety courses

Nice to have: experience with donor databases or CRM platforms, email marketing tools, and media relations.

Benefits

•     Generous PTO policy

•     10 federal holidays plus one personal choice holiday

•     Retirement plan with company match

•     Medical, dental, and vision insurance

•     Equipment discounts with partner golf merchants

•     Annual uniform allowance

•     Phone and mileage reimbursement

•     Family golf membership at TriGolf, our home facility

The closing date for this position is Sunday, November 15, 2026. First Tee — Triangle reserves the right to accelerate or extend the closing date at any time.

Equal Employment Opportunity Statement

First Tee — Triangle is an equal opportunity employer that values diversity and inclusion. We comply with all federal and state laws regarding equal employment opportunity. Personnel decisions are made without regard to race, creed, color, religion, national origin, age, sex, disability, marital status, sexual orientation, gender identity, or veteran status.