Marketing Specialist

The Marketing Specialist supports the planning, development, coordination, and execution of company marketing initiatives across internal and external communications, creative materials, digital channels, promotional programs, events, and sales support. Reporting to the Marketing Manager, this position works across multiple projects and departments to help ensure marketing initiatives are accurate, consistent with established brand standards, organized, and delivered on schedule.

The Marketing Specialist will assist in developing written and visual content, maintaining marketing assets, coordinating promotional merchandise and events, supporting digital and email campaigns, and responding to day-to-day marketing requests. The position requires strong organizational skills, creative aptitude, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

Marketing Communications & Content

• Assist with the development and execution of internal and external marketing communications.
• Draft, edit, format, and proofread announcements, promotional content, email communications, social media content, and other marketing materials.
• Support product, service, recruiting, employee, and company communications as assigned.
• Coordinate with internal subject-matter experts to gather information needed for marketing content.

Creative & Marketing Materials

• Create and update sales sheets, flyers, presentations, digital graphics, signage, event materials, and other marketing collateral using established brand standards and templates.
• Assist with the development and modification of creative assets for print, web, email, social media, and internal communications.
• Coordinate print production, proofs, specifications, and delivery with approved vendors as needed.
• Maintain organized libraries of approved logos, photography, templates, presentations, and marketing materials.

Promotional Merchandise & Marketplace

• Support administration of the company's promotional merchandise marketplace.
• Maintain product listings, approved branding, pricing, and item availability.
• Monitor promotional inventory and coordinate replenishment.
• Support order processing, fulfillment, distribution, and vendor coordination.
• Maintain records of merchandise orders, inventory, costs, and department/business-unit allocations.
• Assist with program reporting and analysis of product activity and spending.

Events & Field Marketing

• Coordinate marketing materials, displays, promotional items, and event kits for sponsored events, trade shows, recruiting events, and other company activities.
• Maintain systems for reserving, distributing, returning, and maintaining event materials.
• Assist with event registration, invitations, attendee communications, and promotional support as needed.
• Coordinate routine event-related requirements with internal stakeholders and outside vendors.

Digital Marketing Support

• Monitor company websites and digital content for accuracy and document required changes.
• Assist with website content updates and digital marketing initiatives as assigned.
• Support the preparation, testing, deployment, and documentation of email marketing campaigns.
• Schedule and publish approved social media content.
• Maintain social content calendars and assist with basic engagement and performance reporting.
• Assist with digital job postings in coordination with Human Resources.

Project & Department Support

• Receive, document, and coordinate Marketing requests from departments across the company.
• Maintain project schedules, status records, supporting files, and deadlines.
• Coordinate reviews and approvals with internal stakeholders and external vendors.
• Communicate project status and identify missing information, scheduling conflicts, or approval delays.
• Assist the Marketing Manager with department initiatives and special projects.
• Maintain accurate and organized records of marketing projects, vendors, assets, opportunities, and completed work.

Education and/or Work Experience

Required

• Associate or bachelor's degree in Marketing, Communications, Graphic Design, Public Relations, Business, or related field.
• Strong written communication, proofreading, and organizational skills.
• Proficiency with Microsoft Word, PowerPoint, Excel, and related productivity applications.
• Ability to manage multiple projects, deadlines, and stakeholder requests simultaneously.
• Strong attention to detail and ability to work independently within established direction.
• Demonstrated creative aptitude and ability to develop professional business communications and marketing materials.

Preferred

• 2+ years of related marketing, communications, design, or project-coordination experience.
• Experience with Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop.
• Experience with email marketing, social publishing, website content management, or marketing automation platforms.
• Experience coordinating commercial printing, promotional merchandise, or events.
• Basic photography or video-editing experience.

This role is not eligible for Visa sponsorship/assistance at this time.