E-Commerce SEO & Content Strategist | 100% Remote

We're looking for a remote strategist (open to anywhere in the world) to be part of building an e-commerce brand by growing qualified organic demand and leads, not just executing a checklist.

You'll work closely with the founder and CEO of Adorn Croft — this isn't a typical SEO role limited to keyword research and content production.

Leads = traffic x conversion. So you’ll own the traffic quality. We handle the rest of the conversion side.

We want someone who is serious in understanding our customers, business, brand philosophy, and who thinks about how organic search contributes to the bigger picture. We expect you to challenge our assumptions, spot opportunities we haven't seen, and bring ideas to the table.

You won't be expected to know everything about Adorn Croft on day one. We expect you to learn, and we'll involve you in understanding our customers, brand, products, and website performance. We offer a long-term path to grow with us.

About Us

Adorn Croft is a US brand that makes high-end custom furniture — think bespoke sofas, rugs, and outdoor furniture. Our customers want more than beautiful furniture. They want a premium, personal experience and a story worth telling about their home. We deliver that with a genuine, colorful, and irresistible personality.

This is why we need someone to carry that same fun personality into the words and strategy behind how customers find us.

What You'll Own

CONTENT STRATEGY & CREATION

• 6 blog posts per month written with a premium and fun personality tone
• Content calendar created on a monthly cadence
• Planning out content formats (landing page, blog, guide, comparison, listicle, etc.)
• Develop a content strategy that builds genuine authority around topics relevant to the brand
• Content should answer real customer questions and build trust
• Own the full cycle: identifying topics, determining search intent, writing content briefs, defining internal linking, creating the content, and measuring performance after it's published

KEYWORD RESEARCH

• Research keywords for our content and for our landing/collection pages
• Understand which keywords attract buyers, not just browsers
• Identify how search behavior signals customer intent, and turn that into commercial opportunity
• Spot potential new collections or categories worth pursuing, based on what customers are searching for
• Regularly surface opportunities we haven't explicitly asked you to look for

OTHERS

• Strategizing with the founder and marketing team on turning customer insights into optimized content
• Share opportunities and insights with us regularly: what's working commercially, and what new ideas you've spotted
• Keep documentation (SOPs) updated as you learn and improve how you work

What We're Looking For

• 3+ years of e-commerce-specific SEO/content experience
• Not general content writing or agency work without measurable e-commerce results 
• 2-3 case studies of e-commerce brands you've driven organic growth for
• Name the brand and the specific metric you moved (ranking, traffic, or revenue/leads) 
• Strong copywriting skills: confident, capable, and genuinely enjoys writing 
• Experience connecting brand strategy with SEO — not just technical execution
• Proficient in Ahrefs or SEMrush
• Adapts well when direction or priorities change
• Basic technical SEO knowledge (page architecture, redirects, broken pages, crawl issues, schema)
• Experience with WordPress
• Proactive: brings suggestions and identifies opportunities rather than only executing what's assigned
• Willing to take real ownership of the brand — understands the business deeply, learns our philosophy, understands our customers, and thinks about how organic search contributes to the company's larger vision
• Responsive: replies to messages within 24 hours

Nice to have:

• Experience in the furniture/home decor industry
• Experience working with high-ticket e-commerce brands
• Backlink building capabilities

How We Work Together

• Fully remote
• Weekly calls — not just status updates, but strategizing together on gaps and opportunities
• ClickUp updates throughout the week on task status, questions, and blockers

• Your resume and LinkedIn profile
• 2-3 case studies of e-commerce SEO work you've led: name the brand and the specific metric you moved
• Links to 2-3 pieces of writing you've actually published, ideally for an e-commerce brand
• Tell us about a time you identified an SEO opportunity that wasn't explicitly part of your job description and acted on it. What was the result you brought?
• A 90-day plan: if you joined Adorn Croft, what would you focus on in your first 90 days, and why?