Head of Creator & Affiliate Growth

Head of Creator & Affiliate Growth

Company: Roosty's

Reports to: Head of Growth

First, A Little About Us 🐔

We're Roosty's, the fastest-growing brand in the backyard chicken space.

We’ve got a simple goal… to become the first $1billion chicken brand.

We make products that help people keep their chickens happy and healthy, and we're building a brand that chicken owners genuinely love.

We've grown quickly, we've got big plans, and we're only getting started.

Now we're looking for someone to help us build something pretty exciting: a community of creators who love working with Roosty's, make brilliant content and earn great money doing it.

That's where you come in.

The Role

We're looking for a Head of Creator & Affiliate Growth who knows how to turn great creator relationships into serious business growth.

You'll be the person our creators love hearing from.

The one they call when they need help with a video, want to bounce around ideas or figure out how to make more money from their content.

You'll spend your time chatting with creators, coaching them, building training programmes, spotting great content ideas and helping our affiliate and paid marketing channels grow.

You'll also get to build relationships with influencers, strike up partnerships with other brands and help turn our creator community into something special.

Think part creative strategist, part relationship builder, part affiliate growth expert.

And yes, you'll need to enjoy talking to people. A lot.

What You'll Actually Be Doing:

🎥 Help Creators Make Brilliant Content

We want our creators making the kind of videos people actually want to watch.

• Jump on regular calls with creators to review videos, share ideas and help them improve.
• Teach creators how to make better hooks, tell better stories and create content that performs.
• Help them create winning Meta ads, TikToks, YouTube videos and organic content.
• Spot what's working, figure out why and help other creators do more of it.
• Build close relationships with our best creators and help them grow.

Basically, if a creator's videos aren't performing, you're the person who helps them figure out why and turn things around.

🎓 Build Our Creator Training Programme

We want to give our creators the tools to become seriously good at what they do.

• Create fun, practical training videos alongside our internal team.
• Run regular creator coaching calls, workshops and Q&As.
• Sync with our Paid Media team to improve creators Meta ad performance
• Build training resources that help creators improve their content and earn more.
• Help new creators go from making their first videos to becoming high-performing affiliates.
• Create a training programme that gets better as our community grows.

We're not looking for boring, hour-long presentations that nobody watches. We want useful, engaging training that genuinely helps people improve.

📈 Grow Our Affiliate Programme (A Lot)

Great content is important. Great content that also generates revenue? Even better.

• Grow affiliate revenue across Shopify, TikTok Shop, YouTube and Amazon.
• Help more creators start generating sales.
• Help our existing creators earn more money.
• Test new incentives, commission structures and growth ideas.
• Build repeatable systems that help us scale.
• Keep a close eye on the numbers and find new opportunities to grow.

You'll have real ownership of this channel, and we'll give you the freedom to try new things.

🤝 Make Friends With Creators, Influencers & Brands

Okay, maybe not literally friends. But pretty close.

• Build relationships with established influencers and creators we'd love to work with.
• Negotiate sponsorships, ambassador deals and longer-term collaborations.
• Connect with other brands for creative partnerships, giveaways and joint campaigns.
• Dream up interesting ways to get Roosty's in front of new audiences.
• Turn those relationships into partnerships that deliver real results.

If there's a creator or brand we should be working with, we want you to be the person making it happen.

💬 Make Our Creator Community a Place People Actually Want to Hang Out

We've already got a creator Discord. Now we want to take it to another level.

• Build an active community where creators share ideas, learn and help each other.
• Run training sessions, Q&As, challenges and other activities.
• Celebrate creators who are doing amazing things.
• Keep people engaged, motivated and excited about being part of Roosty's.
• Make our creator programme feel like a community, not just another affiliate platform.

🚀 Work With Some Great People- You won't be doing this alone.

You'll work closely with our Paid Media, Brand & Content and Creator Ops teams.

• Help our paid media team turn great creator videos into winning ads.
• Share creative ideas and insights with our organic content team.
• Work with Creator Ops, who'll handle a lot of the sourcing, onboarding and admin.
• Help oversee our TikTok agency and push for better results.

You'll get to focus on the stuff that really moves the needle: creators, content, relationships and growth.

The Four Things We Really Care About

We could give you a list of 25 requirements, but these are the four that matter most.

1. You Know Great Content When You See It

• You understand what makes someone stop scrolling.
• You’ve got a deep understanding of great creative strategy for both paid and organic.
• You know how to create great hooks, tell interesting stories and make content that people actually watch.
• Even better, you know how to make content that sells.
• You don't need to be a full-time video editor, but you should be able to watch a creator's video and immediately have ideas for making it better.

2. You're a Proper People Person

• Not just "good communication skills" on your CV.
• We mean you genuinely love talking to people.
• You enjoy jumping on calls, getting to know creators, sharing ideas and helping them succeed.
• You're naturally outgoing, easy to talk to and brilliant at building relationships.
• If your ideal day involves sitting alone behind a spreadsheet, this probably isn't the job for you.

3. You've Helped Creators Get Better Before

• You've run creator training programmes, coaching calls or workshops before.
• You know how to teach people, give feedback and explain creative concepts in ways that are easy to understand.
• And you've seen the impact that good training can have on content quality and performance.

4. You've Scaled an Affiliate Programme Before

This is the big one.

• You've worked with a DTC or consumer brand and helped build or grow a creator/affiliate programme that generated meaningful revenue.
• You understand affiliate economics, what motivates creators and how to grow revenue through better relationships, content and incentives.

And you've got the numbers to prove it.

We're interested in what you've actually built, not just the brands you've worked for.

Bonus Points If...

• You're a creator yourself.
• You've built your own audience on TikTok, Instagram or YouTube.
• You've got a network of creators and influencers you already know.
• You've worked with TikTok Shop affiliates.
• You've negotiated some impressive influencer or brand partnerships.
• You've run a successful Discord or creator community.
• You've worked with pet, lifestyle, homesteading or similar consumer brands.
• You happen to love chickens. Not essential, but you'll fit right in.

You'll Probably Love This Job If...

• You love meeting new people and can talk to just about anyone.
• You get genuinely excited when a creator makes a video that takes off.
• You're always spotting interesting content ideas while scrolling social media.
• You love helping people improve at something.
• You enjoy the challenge of growing revenue and beating targets.
• You're full of ideas and don't need someone telling you what to do every day.
• You'd rather be on a call brainstorming with a creator than sitting in another internal meeting.
• You like working somewhere that moves fast and gives people room to make things happen.

How We'll Know You're Smashing It

We're not going to judge you on how many calls you've made or how many spreadsheets you've updated.

What matters is the impact you're having.

• Affiliate revenue is growing: More sales, more profit, more creators earning money.
• Our creators are getting better: Better videos, better ads and better results.
• More affiliates are succeeding: We're increasing both active creators and revenue per creator.
• Our best creators love working with us: They're engaged, sticking around and growing with the brand.
• Our community is buzzing: People are learning, sharing ideas and getting involved.
• We're launching great partnerships: Influencers and brands are helping us reach new audiences and generate revenue.

Your First 6 Months

Here's what we'd love to see you achieve:

• Get to know our best creators and build genuinely strong relationships with them.
• Launch a creator training programme that people actually look forward to.
• Help creators make noticeably better content and earn more money.
• Grow our affiliate programme into a much bigger, more profitable channel.
• Turn our Discord into a thriving creator community.
• Launch some exciting influencer and brand partnerships.
• Build a system that helps us consistently find, train and grow successful creators.

Sound Like Your Kind of Thing?

One last thing.

This isn't a job for someone who just wants to send free products to influencers and chase them for videos.

We're looking for someone who loves creators, understands great content and knows how to turn both into real revenue.

Someone who's happy coaching a creator on their latest TikTok in the morning, negotiating an influencer partnership after lunch and digging into affiliate numbers in the afternoon.

Someone who's done this before, has the results to show for it and wants to do it again on a much bigger scale.