Cofounder & CEO - TikTok Shop Agency

We’re building a social commerce agency focused on helping mid-market and enterprise consumer brands launch and scale on TikTok Shop, with plans to expand into additional social commerce channels.

Our founding team brings significant experience across e-commerce, performance marketing, agency operations, and entrepreneurship, including:

• $500M - $1B in cumulative TikTok Shop GMV generated.
• Multiple eight-figure businesses built and scaled.
• Multiple successful company exits.
• Multiple eight figures in capital previously raised.
• Experience working with some of the world’s leading consumer brands.

We’re assembling an exceptional founding team with the ambition of building one of the leading social commerce companies in the industry.

The Opportunity:

We’re seeking a Cofounder / Chief Executive Officer to lead company strategy, growth, team leadership, and overall business performance.

This is a founding leadership role with meaningful equity potential and the opportunity to shape the company’s growth strategy, operations, and long-term direction.

We’re particularly interested in candidates who have successfully built or scaled an agency or related services business, with experience leading teams, acquiring clients, and driving profitable growth.

The ideal candidate will be able to translate company strategy into execution, lead a strong founding team, establish strategic partnerships, and accelerate client acquisition.

While experience in TikTok Shop and social commerce is highly preferred, we’re also interested in accomplished founders and executives from e-commerce, Amazon agencies, performance marketing, and related industries who can bring proven company-building experience.

Responsibilities:

• Lead the company’s overall strategy, business planning, and execution.
• Lead business development and client acquisition efforts, particularly targeting mid-market and enterprise consumer brands.
• Build and maintain relationships with founders, CEOs, CMOs, and senior e-commerce executives.
• Oversee company operations, client delivery, and organizational development in collaboration with the COO.
• Represent the company in high-level client meetings, industry events, and strategic partnership discussions.
• Collaborate with the founding team on proposals, negotiations, and closing new client engagements.
• Build repeatable systems and processes to support sustained company growth.
• Oversee financial performance, budgeting, resource allocation, and profitability.
• Collaborate with the founding team on company strategy, expansion opportunities, and long-term enterprise value.

Qualifications:

Required:

• Significant leadership experience within an agency, e-commerce, digital marketing, or related services business.
• Demonstrated success building or scaling a business, leading teams, and driving revenue growth.
• Experience overseeing business strategy, operations, client acquisition, and financial performance.
• Proven ability to recruit, manage, and develop high-performing teams.
• Strong commercial judgment and the ability to turn strategic priorities into measurable results.
• Strong understanding of the e-commerce and consumer-brand ecosystem.
• Excellent leadership, communication, negotiation, and business development skills.
• Entrepreneurial mindset and interest in building a company from an early stage.

Preferred:

• Previous executive leadership experience at an e-commerce agency, Amazon agency, TikTok Shop agency, performance marketing agency, or related company.
• Experience scaling an agency or services business to substantial revenue and profitability.
• An established network of decision-makers at mid-market and enterprise consumer brands.
• Existing relationships with e-commerce agencies, industry consultants, technology platforms, and other organizations that can generate recurring client referrals.
• Experience selling agency services or other high-value B2B services to mid-market and enterprise consumer brands.
• Previous experience as an agency founder, CEO, president, managing partner, COO, or similar senior leadership role.
• Experience negotiating and closing significant client contracts.
• Strong understanding of TikTok Shop, Amazon, DTC e-commerce, and the broader social commerce ecosystem.

Compensation:

This is a cofounder-level opportunity with meaningful equity participation.

Initial compensation: Equity-based, with no cash salary initially.

Future salary: We anticipate introducing a salary within approximately 3–6 months, contingent on the company’s financial performance and available cash flow. This timeline is an estimate, not a guaranteed commitment.

Equity: Founder-level equity participation, with terms determined based on experience, responsibilities, contributions, and long-term involvement.

We’re looking for someone interested in building significant long-term enterprise value and helping establish a category-leading social commerce company.