Head of Content

About Iris

Iris is the financial data and FP&A platform built for consumer brands. We connect a brand's commerce, marketing and finance data into one place and give operators and finance teams dashboards, forecasting, cash flow and financial models, plus advisory work like transaction support and valuation. Our customers are CPG, ecommerce and DTC brands, and a large share of our pipeline comes from the content we put out.

Iris also has an unusually strong audience for a company our size. Our CEO, Drew Fallon, is one of the most followed voices in consumer brand finance on X and LinkedIn, and his posts, newsletter and podcast drive a big part of our inbound demand.

About Iris Media Network

Iris Media Network (IMN) is the media arm we are building inside Iris: a news wire, live and recorded shows, a podcast and a newsletter covering the consumer economy for the founders, CFOs, operators and investors behind consumer brands. Every story carries a figure or a source. Each show is built to be cut into many short clips, so one recording feeds every channel we run.

The role

We are hiring a Head of Content to own what Iris publishes across every social channel. You will come up with the ideas, make the content, run the calendar and get it out the door on X, LinkedIn, YouTube, Instagram, TikTok, Facebook, our podcast feed and our newsletter. You will also run Iris Media Network day to day, from the daily wire to the shows and the clips that come out of them. You will sit on the Demand Gen team, so the goal of everything you make is audience that turns into pipeline.

This is a hands-on role. You will write, edit, cut video and ship most of the work yourself to start, and build out freelancers and production partners as the volume grows.

What you will do

·      Own the content strategy and calendar for Iris brand channels, and support the content that runs through Drew and other team members.

·      Run Iris Media Network: plan and produce the shows, keep the news wire moving, and run the clip workflow that turns every recording into short-form posts for each channel.

·      Make content in every format: short-form video and clips, long-form posts, carousels, static graphics, newsletters, podcast episodes and live or recorded shows.

·      Turn one piece of source material (an episode, a customer story, a data drop, a news story) into many posts sized for each channel.

·      Run production end to end: briefs, scripts, recording, editing, approvals and publishing.

·      Build your own audience as an on-air and on-feed voice for Iris and IMN, alongside Drew and the team.

·      Work with Drew and our in-house experts to turn their knowledge of consumer brand finance, M&A and operations into content people want to share.

·      Build a steady flow of customer stories, case studies and proof points with our sales and account management teams.

·      Manage freelancers, editors and outside production partners, and keep work on brand and on schedule.

·      Track what is working by channel and format, report on it, and change the plan based on the numbers.

·      Work with the rest of Demand Gen so content lines up with campaigns, events, launches and paid programs.

How we will measure success

·      Audience growth and engagement across Iris and IMN channels, and on your own.

·      Inbound demos and pipeline that trace back to content.

·      Publishing consistency: a calendar that ships on time, every week.

·      Content the sales team actually uses in deals.

What you bring

·     0-1+ years making and running content for a brand, media company or creator, with at least some of that time owning a channel or program yourself.

·      A personal audience you built yourself on at least one platform, and a clear account of how you grew it. You will build your own following here too, as one of the voices of Iris and IMN.

·      A portfolio of work across formats, including short-form video, that grew a brand audience you can point to.

·      Strong writing and editing. You can take a rough idea or a long conversation and make it sharp.

·      Hands-on skill with video editing and design tools (Premiere, CapCut, Descript, Riverside, Canva, Figma or similar).

·      A working knowledge of how each platform rewards content, and the habit of checking the data.

·      Comfort running many projects at once at startup speed, with little process to start from.

·      Comfort on camera and in front of an audience.

·      Good taste and good judgment about what fits the brand.

Nice to have

·      Experience in B2B SaaS, fintech, or content for finance or operations audiences.

·      Familiarity with the CPG, ecommerce or DTC world.

·      Experience producing a podcast, news product or video series.

·      Experience managing freelancers or a small team.