Social Media & Community Associate

About the job

Company: Amaley

Website: www.tryamaley.com

Location: Remote / New York City preferred

Employment Type: Part-time or full-time

About Amaley

Amaley is a reproductive-health media and services platform helping women make informed decisions about fertility, relationships, and their futures. We create candid, engaging content about egg freezing, IVF, endometriosis, PCOS, dating, and international fertility care.

The Role

We are looking for a creative, highly online Social Media & Community Associate to grow Amaley’s presence across Instagram, TikTok, and YouTube—and help turn our audience into an active, supportive community. You will develop content ideas, write copy, manage publishing, engage with our audience, and use performance data to improve our content. You will also help build Amaley’s private community and organize virtual and in-person programming.

Responsibilities

• Manage Amaley’s social media calendar and publishing schedule
• Develop hooks, captions, calls to action, and short-form content ideas
• Turn interviews and existing footage into engaging social content
• Research relevant trends, news, creators, and cultural conversations
• Respond thoughtfully to comments and direct messages
• Help launch and manage Amaley’s private online community
• Welcome new members and initiate meaningful conversations
• Organize expert Q&As, virtual discussions, and occasional NYC meetups
• Identify potential patient storytellers, contributors, and ambassadors
• Track social performance, follower growth, and community engagement
• Prepare a concise weekly report with insights and recommendations
• Collaborate with Amaley’s founder, video editors, and designers

Who We’re Looking For

• Experience managing or growing social media accounts or online communities
• Strong understanding of Instagram, TikTok, YouTube, and short-form video
• Excellent writing, communication, and storytelling skills
• Strong instincts for hooks, trends, and culturally relevant content
• Comfortable discussing fertility, dating, relationships, and women’s health
• Empathetic and thoughtful when handling sensitive conversations
• Organized, proactive, analytical, and comfortable in a startup environment

Experience in women’s health, healthcare, media, community building, or consumer startups is helpful but not required.

What Success Looks Like

• Consistent, high-quality social publishing
• Increased conversion from viewers to followers
• More meaningful comments, shares, saves, and direct messages
• An active and growing Amaley community
• Stronger content decisions based on audience insights and performance data

• Your résumé or LinkedIn profile
• Examples of social accounts or communities you have managed
• Two or three examples of content you are proud of
• A brief explanation of why you are interested in Amaley