Audience Analyst (Ref: 198374)

About the job

Title: Audience Analyst

Location: Phoenix, Arizona (Hybrid Preferred / Remote Considered)

Role: Contract (approximately 3 months)

No sponsorship available. No agency support.

Our client is a leading consumer organisation looking for an Audience Analyst to support the development and execution of targeted customer audiences across CRM and paid media channels.

This is a hands-on data and audience-building role, working closely with Marketing, CRM and Audience Management teams to translate campaign requirements into accurate customer segments and ensure audiences are ready for activation.

Job Description:

The Audience Analyst will build, segment and validate customer audiences based on campaign requirements, working with large-scale customer and transactional datasets across email, SMS and push channels.

Key Responsibilities:

• Build and segment customer audiences based on campaign requirements.
• Translate campaign briefs into accurate customer data segments.
• Work with large customer, loyalty and transactional datasets.
• Build and validate audiences using relevant data and audience-building tools.
• Support audience activation across email, SMS and push channels.
• Ensure audience accuracy and data quality before activation.
• Manage a high volume of requests, typically 25–50 audiences per week.
• Quickly prioritise and respond to urgent or last-minute requests.
• Work closely with Audience Management, Database and Marketing teams.

Requirements:

• 2+ years' experience working with data and/or databases.
• Experience building and segmenting customer audiences.
• Experience with audience-building or data segmentation platforms such as HighTouch.
• Salesforce Marketing Cloud experience is highly desirable.
• Strong understanding of data segmentation and customer targeting.
• Experience working with large or complex datasets.
• Strong attention to detail and data accuracy.
• Ability to manage a high-volume workload and changing priorities.
• Databricks, Tableau, Power BI, Alteryx or Oracle experience is beneficial.
• Retail/consumer experience is helpful but not essential.

• No sponsorship available. No agency support.