Digital Marketing Manager

Digital Marketing Program Strategist – Raleigh, NC

Our client delivers localized digital marketing experiences through innovative technology and a local-first approach. Our client’s Multi-Location Experience (MLX) Platform creates, deploys, and provides the data needed to manage profitable, localized marketing at scale. Our client is passionate about driving measurable results, leveraging data-driven insights, and staying ahead of industry trends.

This permanent position is in Raleigh, NC, and the company honors a hybrid schedule. The company offers a competitive salary, profit sharing, and an excellent benefits package. No visa situations for these opportunities.

The Digital Marketing Program Strategist is responsible for developing, executing, and optimizing multi-channel marketing strategies to drive growth, engagement, and ROI for clients. This role requires a combination of creative thinking, analytical skills, and in-depth knowledge of digital marketing platforms and trends. As a key member of the Customer Experience team, you will collaborate closely with internal stakeholders and clients to ensure strategies align with business goals and deliver measurable success.

Key Responsibilities

● Solutions Architecture Understanding & Technical Storytelling: Gain a deep understanding of the client’s product architecture, technical capabilities, and integration points. Translate complex technical features into clear, concise, and benefit-oriented language for various audiences (technical and non-technical). Act as a subject matter expert, supporting sales calls, client presentations, and industry events by strongly articulating the technical value and solutions our products provide.

● Strategy Development: Design and implement comprehensive digital marketing strategies across channels, including paid media, SEO, content marketing, and social media.

● Campaign Management: Oversee the execution, performance tracking, and optimization of campaigns to ensure maximum ROI and goal achievement.

● Data Analysis: Leverage analytics tools to monitor KPIs, generate insights, and prepare reports to inform strategic decisions and showcase results to stakeholders.

● Client Collaboration: Partner with clients to understand their objectives, propose solutions, and deliver tailored strategies that meet their unique needs.

● Platform Expertise: Stay up-to-date on the latest digital marketing tools, platforms, and trends, ensuring best practices are implemented across all campaigns.

● Team Coordination: Work with cross-functional teams, including Account Management, Product, and Sales, to ensure cohesive messaging and seamless campaign execution.

● Content Strategy: Develop and oversee content plans to drive engagement, including social posts and thought leadership materials.

● Budget Management: Plan and allocate budgets effectively across campaigns, ensuring efficient spending and performance maximization.

Required Skills & Experience:

● Bachelor’s degree in Marketing, Communications, or a related field.

● 5+ years of experience in digital marketing, with a focus on strategy development and campaign execution.

● Strong understanding of and expertise in digital marketing tools and platforms, such as Google Ads, Meta Ads Manager, and The TradeDesk.

● Proven track record of driving measurable results through multi-channel marketing strategies.

● Proficiency in analytics tools such as Google Analytics, SEM Rush, Tableau, or similar.

● Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights.

● Creative thinker with a data-driven approach to problem-solving.

● Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.

Preferred Qualifications:

● Experience in a digital marketing agency or technology company.

● Certifications in Google Ads, Meta Blueprint, The TradeDesk or other digital platforms.

● Familiarity with marketing automation platforms and CRM systems.

● Knowledge of emerging digital trends such as AI in marketing, programmatic advertising, or search engine optimization.

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