Newsletter Growth & Marketing Specialist

About the Role We are seeking a versatile, part-time Newsletter Growth & Marketing Specialist to oversee and scale our portfolio of regional digital publications. Our readership consists of key decision-makers, civic leaders, and industry professionals. In this role, you will guide a targeted content distribution strategy, methodically expanding our reach from an initial pilot audience to our broader, established database.

What You’ll Do

• Manage Deployments: Oversee the consistent distribution of targeted, regional newsletters to our professional network utilizing enterprise email platforms.
• Optimize Automated Workflows: Monitor and maintain our content curation pipeline—powered by industry-leading AI and automation tools—which efficiently sources top regional insights.
• Scale the Audience: Design and execute a strategic audience growth plan, thoughtfully ramping up distribution volume to successfully onboard our full contact database.
• Quality Control: Review curated articles prior to deployment to ensure all content maintains a high standard of relevance and resonates with our sophisticated audience.
• Performance Tracking: Analyze core metrics such as deliverability, open rates, and engagement trends to ensure optimal domain health and continuous audience retention.

What We’re Looking For

• Proven experience in email marketing and database management, particularly for B2B or executive-level audiences.
• Hands-on experience with SendGrid, including a strong understanding of deliverability best practices during a list ramp-up phase.
• Familiarity with automation and RSS tools (specifically Make and Inoreader, or strong equivalents like Zapier).
• A strategic, autonomous worker capable of flawlessly managing a high-leverage project in just a couple of hours per week.
• An interest in regional development, commercial real estate, or civic leadership is a strong plus.

The Opportunity This is a flexible, low-hour commitment (approximately 2–3 hours per week) offering a high impact. It is a unique opportunity to refine AI-driven content pipelines and scale a digital footprint that influences top-tier city leaders and decision-makers.