About this opportunity
Location: Durham, NC (in person) Reports to: VP of Growth Marketing Type: Full-time, salaried
Include links to ads or scripts you wrote.
In the same email, write three hooks for a Carpe video ad. Just the first line someone would hear.
We use AI heavily here and we expect you to. For this application, we want your own words.
Carpe is an equal opportunity employer, and we are actively working to build a team that reflects the people we make products for.
About Carpe
Carpe is the fastest-growing deodorant brand in the US. Our team is made up of smart people who care about the work, building together in person in downtown Durham, NC. The office is open, with plenty of quiet niches when you need to focus, and the pace is fast.
Who we're looking for
We're looking for someone who writes ads. Not blog posts, not brand manifestos, not SEO. Video ad scripts and hooks, all day, every day.
You write it this week, our producers shoot it, and it's live next week. A few days later, you know exactly which of your hooks stopped the scroll and which script actually sold. Then you write the next one better. Very few writers get a feedback loop this fast.
You'll have real freedom to try new angles and a lot of support from our creative team. If you love the challenge of making someone stop scrolling and buy something in under a minute, you'll feel at home here.
If this excites you but you don't check every box below, we'd still love to hear from you.
What you'll do
Write ads
Scripts for short form video ads: UGC, podcast, founder led, studio, whatever the angle calls for
Hooks. Lots of them. Ten versions of the first three seconds for every script
Write for real people to say out loud, not for a page
Keep a full queue of scripts so our producers are never waiting on you
Find the angles
Dig through reviews, comments, customer emails and competitor ads for what people actually say
Turn one idea into many: new hooks, new openings, new audiences for the same script
Know which of your ads are carrying spend and why
Work with the creative team
Hand scripts to producers and editors with enough direction to shoot and cut fast
Take feedback quickly and turn a revision around the same day
Write within our product claims and offer language, every time
What we're looking for
If most of these are true, please apply.
You've written ads for paid social, ideally video, ideally for a consumer brand
You can show us scripts or ads you wrote, and you have some sense of how they performed
You write the way people talk
You can produce a lot of work without the quality dropping
How you work
You take direction and run with it
Volume doesn't scare you
You care more about what works than what you like
No ego about your drafts
Nice to have
DTC, CPG or beauty and personal care
Direct response or performance agency experience
Meta and TikTok ad experience
You've been on set, or you've made a video ad yourself
Include links to ads or scripts you wrote.
In the same email, write three hooks for a Carpe video ad. Just the first line someone would hear.
We use AI heavily here and we expect you to. For this application, we want your own words.
Carpe is an equal opportunity employer, and we are actively working to build a team that reflects the people we make products for.
Interested in this role?
Review the details, then choose the resume you want to share.
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