Digital Campaign Manager - Salesforce Marketing Cloud

Digital Campaign Manager

Global Electronics Association is seeking a Digital Campaign Manager. The Digital Campaign Manager, Salesforce Marketing Cloud plans and executes high-quality, multichannel campaigns across the Association’s portfolios, events, and regions while managing day-to-day agency activity, channel performance, testing, and optimization. Please apply if you have hands on experience with Salesforce Marketing Cloud.

RESPONSIBILITIES

• Receive approved campaign briefs from Product Marketing Leads and translate them into executable plans covering audiences, channels, sequencing, assets, budget, milestones, testing, and measurement requirements. Build and deploy campaigns across email, digital advertising, paid social, search, display, programmatic channels, and web landing pages.
• Build the campaign layer in HubSpot and Salesforce environments, including workflows, email deployment, campaign audiences, segmentation, tracking, and A/B tests.
• Own paid-media execution and optimization, including audience targeting, media-plan implementation, budget pacing, testing, and performance decisions.
• Serve as the primary day-to-day operational contact for marketing agency partners: provide briefs, review outputs, give feedback, manage timelines, and escalate strategic or performance issues appropriately.
• Review campaign performance with the Data Analytics Manager and adjust targeting, sequencing, messaging application, channel mix, and spend based on evidence.
• Execute event marketing campaigns for APEX, EWPTE, WHMA, IEMI, CEMAC and regional events from approved Product Marketing briefs, including registration, email programs, digital advertising, and post-event follow-up.
• Execute regional campaign adaptations with Product Marketing and regional stakeholders while protecting approved positioning and brand standards. Coordinate with Content and Creative to secure campaign-ready assets and with Marketing Operations to ensure proper intake, scheduling, platform support, and data hygiene.
• Report campaign status, performance, optimization decisions, risks, and next actions to Product Marketing and Marketing services leadership.

REQUIREMENTS

• Bachelor's degree in marketing, communications, business, digital media, or a related field.
• At least 3 years’ digital marketing experience and progressive experience planning and executing multichannel digital campaigns in a B2B, association, membership, events, or comparable environment; hands-on experience with marketing automation, CRM campaign execution, email marketing, audience segmentation, paid media, landing pages, A/B testing, agency/vendor management, and performance optimization.
• Experience marketing large events, professional education, membership, standards, or technical products; experience executing campaigns across regions and adapting plans for local audiences; working knowledge of conversion optimization, attribution, lifecycle nurturing, and privacy-conscious audience practices.
• Must have experience with Salesforce Marketing Cloud. Also, HubSpot, Salesforce or experience and or certification, and major digital advertising platforms.
• Hands-on experience with marketing automation, CRM campaign execution, email marketing, paid-media platforms, landing pages, audience segmentation, tracking, and A/B testing.

Global Electronics Association is an Equal Opportunity Employer offering a competitive salary of $80K and excellent employee benefits. The Association has a hybrid work environment. Position reports to the Bannockburn, IL office.

The Global Electronics Association, formerly known as IPC, is the leading voice of the $6 trillion global electronics industry. Since 1957, we’ve supported the growth and success of more than 3,000 member companies across the electronics supply chain, from design and printed boards to advanced packaging, assembly, and testing.

As a member-driven organization, we deliver internationally recognized standards, trusted certification programs, workforce education, market intelligence, and public policy advocacy to strengthen and advance the global electronics ecosystem. Our mission is to enable better electronics for a better world through smarter collaboration, resilient supply chains, and shared innovation.

With global headquarters in Bannockburn, Illinois, the Global Electronics Association has operations in Belgium, China, Germany, India, Japan, Korea, Malaysia, Mexico, Taiwan, and the United States and a presence across dozens more countries to support its members.