Marketing Manager

Marketing Manager
Manage updates to website as well as social media. Manage relationship with key web development and marketing partners which will include understanding company initiatives and direction, weekly meetings, driving projects to completion and analyzing the value of the spend with each of these vendors. Develop a plan for utilization of our offshore offices for work that can be brought in-house as a cost savings effort. Develop relationships with our distribution and manufacturer partners and leverage their programs as well as available Marketing Development Funds (MDFs). Utilize either the company’s ERP (preferred) or a 3rd party application to organize email campaigns. Create content for these campaigns. Maintain target lists so appropriate content is sent. Measure and report on the return of investment of the various methods utilized. Work with Sales teams on brand initiatives and new business development. Co-branded marketing material. Plan small company events and activities to encourage positive energy and team building in the workplace. New Employee announcements. Manage the design and procurement of company branded promotional items. Hats, clothing, accessories and other promotional items for customers and employees.