Social Media Specialist

Social Media Specialist
Organic Social Media Strategy. Develop and execute a social media plan to elevate Balani’s digital presence. Develop and manage a content calendar for Instagram, Facebook, and LinkedIn. Create engaging, brand-aligned content, collaborating with our graphic designer as needed. Content Creation & Posting. Instagram & Facebook. 20 pieces of content per month. 3 Reels per week (must be captured & edited by the specialist). 1 Static Post per week (may be captured by specialist or chosen from Balanis photo library). LinkedIn. Post 1 company update per month. Topics include: Business highlights (new locations, partnerships, events). Client success stories (testimonials, before-and-after transformations). Industry insights (trends in luxury menswear, styling tips). YouTube. Post 4 provided videos per month. Receive a weekly video from a Balani stylist discussing custom menswear. Upload the video to YouTube with an engaging title, and optimized description. Create a custom thumbnail (cover art) to enhance visibility. Edit and repurpose key moments from the video into YouTube Shorts for additional engagement. TikTok. Explore and test TikTok opportunities repurposing content. Analytics & Optimization Monitor performance metrics and leverage insights to optimize content strategy. Report on engagement, growth, and key KPIs to refine future content. Stay ahead of industry trends, platform updates, and best practices.